Creative Strategist

A fast-growing DTC brand in the beauty space, already at 8 figures and scaling to 9, is building one of the strongest creative teams in the industry. Creative is their biggest growth lever, and they're hiring A+ strategists who know how to write winning ads, find net-new angles, and turn every ad into a clear learning.

WHAT’S IN IT FOR YOU

• Earn a percentage of ad spend on the winning concepts you create. When your ads scale, so do you.
• Lead your own pod of editors and own your pipeline from research to results.
• A clear growth path: Creative Strategist → Lead Creative Strategist → Head of Creative → Head of Growth → CMO.
• Real budget behind your ideas at a brand pushing toward 9 figures.
• Work from anywhere alongside the founder and operators behind 8 to 9 figure DTC brands.

WHAT YOU’RE GETTING INTO

• Dig through Reddit threads, reviews, comment sections and ad libraries until you find the pain nobody's saying out loud, then write hooks in the customer's own words.
• Produce 15 net-new concepts every week (scripts and briefs your editors can run with) without letting quality slip.
• Find new angles, formats, concepts and avatars that expand the brand's reach and take spend.
• Write direct-response scripts and copy for Meta that drive clicks, engagement and conversions.
• Read your own data (hook rate, hold rate, CPA, ROAS) and make your own kill, iterate and scale calls.
• Run tight feedback loops so every ad, win or lose, produces a clear learning for the next round.
• Build creative strategies for new product launches that generate traction fast.

WHO YOU ARE

• 2+ years as a direct response marketer or creative strategist, in-house at a DTC brand or at a creative agency.
• You've personally written winners: at least one concept you authored spent $100K+ profitably, at a brand or agency spending $1M+ a month on Meta.
• You think in hooks, awareness levels, angles and avatars, not aesthetics, and can explain mechanically why an ad won or failed.
• A researcher first, writer second. Ads are made in the research, not the edit.
• Strong command of Meta Ads Manager, with no need for a media buyer to translate the numbers for you.
• Radically coachable. You take a brutal critique and come back with a better version, not a defence.
• Obsessed with ads. You keep a swipe file nobody asked for and break down ads in your own time.
• Able to hit high volume week after week without quality dropping.

Bonus Points If You Have

• Experience writing winning ads in beauty or skincare, especially selling to women.
• Knowledge beyond creative strategy, such as funnels, landing pages and offers.