Full-stack Meta Creative Strategist

Our client doesn’t need pretty ads. They need ads that make money.

We are hiring on behalf of our client, a US-based performance marketing company that runs affiliate lead generation and e-commerce campaigns on Meta (Facebook and Instagram). The offers are mostly B2C and pain-driven, in verticals such as insurance, finance, education, and e-commerce, in video campaigns only.

The role

You will write direct-response scripts and ad concepts, study how they perform, and improve them.

Day-to-day, you will:

• Write 30-second video scripts and ad copy with a strong pain-driven hook, built around something the viewer wants to run away from.
• Get to the conversion ask quickly instead of telling a slow brand story.
• Think in terms of broad targeting, where the message does the audience selection.
• Read performance data and decide what to test next.
• Study competitor ads, then create something new instead of copying them

You are probably a great fit if you: -

• Know Meta ads well, including creative testing and how the algorithm responds to different hooks.
• Write short, punchy, conversion-focused scripts.
• Think in angles, hooks, and pain points, and enjoy finding new ones.
• Are creative and curious, and would rather test ideas than manage spreadsheets.
• Can look at a plain-looking ad and explain why it converts.
• Uses Tracker (RedTrack, Voluum, Binom), an affiliate network (MaxBounty, Perform), spy tools (AdPlexity, Anstrex), experience with restricted verticals (nutra, dating, finance), or experience managing your own ad spend.
• Strong Meta (Facebook/Instagram) ads experience, or a clearly demonstrated ability to write for Meta.
• A relevant portfolio of Meta or direct-response ads and scripts (see below).
• Fluent spoken and written English, including a short phone check.
• Availability for EST-compatible hours [confirm required overlap, e.g. 4+ hours].
• Willingness to take part in a paid trial.

How to apply: please read carefully

Every application must include all three items below. Applications missing any of them will not be considered.

1. Attach your CV. Shortlisted candidates will be asked to confirm a phone number for a short English check.
2. A relevant portfolio. This means real video examples of Meta (Facebook/Instagram) ads, direct-response scripts, or ad creatives you wrote or produced, shared as a link (Google Drive, Notion, website, Loom) or as attachments; they are not doing static ads.
3. Include results where you have them (screenshots, numbers, or a short description).

• What counts as relevant: Meta ads, direct-response or performance scripts, hooks and angles for lead gen or e-commerce.
• What doesn’t: general design or branding work, social media posts with no conversion goal, or a link to a generic profile with no ad samples.

4. A short note on why you think one of your portfolio ads worked

What happens next

1. We review your CV and portfolio first. The portfolio is the first gate.
2. Shortlisted candidates receive a short personality assessment and a 2-minute phone call.
3. Candidates who pass are introduced to our client for a 10–15-minute chat.
4. Selected candidates start the paid trial.