Performance Creative Strategist

Our client in the wellness space is looking for a Creative Strategist to support performance content strategy across paid channels. This role sits squarely on the performance content team within one of our client's product specific pods: focused on static ads, paid influencer, and traditional paid ad concepts that drive measurable results. You’ll develop briefs, pitch angles, and work closely with our client's paid creative, paid influencer and media buying teams to continuously improve paid creative output.

Who We’re Looking For

We need someone who genuinely lives in performance creative and is adaptable to the everchanging environment. Who thinks in hooks, angles, and conversion, and knows what it takes to make a static, UGC ad, or influencer ad stop the scroll and drive a click. You should be comfortable owning the brief-to-publish process for paid content, working with UGC creators and internal production teams, and using performance data to inform what to test next.

What You’ll Do

• Review and develop 10-15 briefs per week for paid performance content across static, video, and other ad formats (Facebook, Instagram, TikTok, YouTube)
• Establish a high bar for creative strategy and briefing, ensuring every concept is grounded in customer insight, a clear hypothesis, and measurable success criteria
• Write scripts and copy for video ad concepts, with a strong eye for hooks, organic trends, and what makes content convert in a paid environment
• Partner closely with the Influencer Team to shape creator briefs and adapt influencer content into paid ads
• Own the end-to-end creative development process: ideation, briefing, production oversight, asset review, and performance analysis
• Work closely with video editors, graphic designers, and content producers to guide creative execution and maintain a high quality bar
• Partner with the performance and media buying teams to pull insights and use data (nCAC, CTR, CVR, Sub Rate, thumb-stop rate) to sharpen the creative strategy
• Support building and maintaining creative systems that scale: briefing templates, angle frameworks, style guides, and documented best practices for paid content
• Take significant ownership of creative initiatives and act as a key strategic partner to performance leaders
• Continuously research and educate yourself on AI tools and platforms within the creative performance space to identify opportunities that can enhance briefing, concepting, and creative workflows

What You’ll Bring

• 2-3+ years of experience in performance creative or creative strategy roles within DTC, growth marketing, or paid media environments
• A strong portfolio of performance creative that has won at scale on paid social: you can show the work, the data behind it, and the customer insight that made it win.
• Data fluency: you are comfortable in ad performance data, can identify actionable patterns yourself, and let evidence lead creative decisions.
• Strong writing and briefing skills, you can translate a product insight into a compelling creative direction that a creator or producer can execute on
• Strong understanding of the paid media landscape across Meta, TikTok, and YouTube, and how creative strategy differs by platform
• Ability to manage creative projects independently, meet deadlines, and communicate clearly across teams
• Detail-oriented with a passion for quality, you notice when something is off and you know how to fix it

Preferred Qualifications

• Experience at DTC or CPG brands with a strong evergreen and performance content program, where paid creative was a primary growth driver and they experience working alongside an internal creative team (not solely managing external agencies)
• Familiarity with creative testing frameworks and how to build structured learning
• Prior in-house brand experience is strongly preferred over a purely agency background agendas
• Experience working alongside or reviewing content from creative producers, editors, and designers