Creative Strategist

Our client in the food and beverage space is hiring a Creative Strategist!

The Opportunity

We're looking for a Direct Response Creative Strategist to support our video creative pipeline and scale performance-driven content. You'll work closely with senior creative and growth marketing team members to analyze metrics like hook rate, hold rate, and CPA, develop script concepts, coordinate with creators, and edit content to test variations quickly. You'll also use generative AI tools like Claude, ChatGPT, and Gemini to accelerate ideation, organize performance data, and generate hook variations while applying strong human judgment to create authentic, persuasive content that drives direct-response results across paid channels.

What You'll Own

• Creative Strategy & Ideation: Understand customer motivations, hesitations, and trust drivers; monitor competitors and category trends; and develop distinct ad concepts, hooks, angles, narratives, and formats.
• Execution & Production: Write short-form direct-response video scripts, brief and direct UGC creators and editors, provide actionable feedback, and support production from concept to final asset while maintaining strong pacing, retention, clarity, and emotional impact.
• Performance & Iteration: Analyze CTR, hook rate, hold rate, and CPA with the growth team; identify winning and underperforming creative, refine promising concepts, prioritize testing opportunities, and help build a repeatable system for producing and testing new ideas efficiently.
• Success: Deliver consistent, on-brief creative, contribute to identifying winning concepts, make data-informed creative decisions, and develop greater independence in testing and iteration over time.

What You Bring

• 3–5 years of experience in direct-response video production, creative strategy, or UGC content production for growth-stage brands or marketing agencies. DTC agency experience is a plus.
• Some track record supporting or executing high-performing direct-response campaigns.
• Comfortable opening a timeline editor to trim cuts, stitch hook variations together, sync audio, and build working drafts without waiting on a full-time editor for minor tweaks.
• Working familiarity with creator sourcing platforms (Billo, Insense, Backstage, etc.) and creator outreach workflows.
• A growing instinct for direct-response psychology — you're learning what makes a thumb-stopping hook, a smooth transition, and a persuasive call-to-action, and you're eager to sharpen that instinct further.
• Comfortable reading performance dashboards and translating metric shifts into creative ideas, with support from senior team members.
• Thrives in a fast-paced environment with high-volume creative pipelines, tight turnarounds, and constant iteration.