Oenum makes premium car and bike covers for people who refuse generic industry defaults, not because they want to show off, but because they don't compromise. We're a bootstrapped, fast-moving D2C brand, and we build our own ad creative in-house.

We're looking for someone to think through and write our ad scripts and hooks, not just polish lines someone else has already decided on. You'll take a persona and a funnel stage and develop the actual angle: what's the idea, why would it land, and how do we say it. This is a strategic writing role, not a copyediting one.

What you'll actually do

• Develop ad hooks and scripts for Meta and Google ad creative, working from a persona and funnel stage (introducing someone to Oenum for the first time looks nothing like convincing someone comparing us to a competitor)
• Write multiple distinct angles for the same product, not variations of one idea reworded
• Be able to explain why a hook works, not just that it sounds good, since you'll work closely with our Growth Analyst to read performance and refine the next round
• Hold the brand voice consistently: Oenum is about character, not price, and we're deliberately not chasing "look at me" status appeal

What we're looking for

• Real strategic thinking expressed through writing, we care far more about the idea behind a line than the line itself
• Some experience writing short-form scripts, hooks, or ad copy, agency, freelance, personal projects, or content creation all count
• Comfort writing for a specific funnel stage and persona rather than one generic sales voice
• Strong grasp of Oenum's brand tone once briefed, and the ability to hold it independently over time.

What we're not looking for

A generalist content writer comfortable with captions and generic social copy. If your instinct is to write something that sounds nice rather than something built around a specific idea and a specific person, this isn't the right fit.

How to apply

Email your resume to [email protected] along with this task:

Task: Oenum's Plasma car cover, static image ad. The person seeing this ad has never heard of Oenum before, this is their first ever encounter with the brand.

Write one ad hook for this situation, and describe the creative: what the image shows, what the hook says, and why this is the right way to introduce someone to Oenum for the first time.