Get Social is an award-winning social media marketing agency in Singapore. We help brands grow through the combination and synergy of rich organic social media content and high-converting paid advertising campaigns.

You’ll be responsible for developing the creative strategy behind our Meta ads - researching audiences, identifying customer pain points and desires, developing advertising angles, and writing the hooks and video scripts that bring those ideas to life.

This is not a generic social media content role. Your job is to understand what makes people buy, turn that understanding into compelling advertising creative, and use performance data to continually improve what we produce.

Responsibilities

• Research clients, their customers, competitors, and markets to identify strong advertising opportunities
• Develop direct-response angles and creative concepts for Meta ads
• Write hooks, video scripts, primary text, headlines, and CTAs
• Translate product and service features into compelling customer-facing benefits
• Incorporate proof, objection handling, urgency, and offer positioning into ad creative
• Write clear creative briefs and visual directions for videographers, editors, and talent
• Develop multiple creative variations for testing across different angles, hooks, and awareness levels
• Review finished creatives before launch and ensure the execution matches the original strategy
• Analyse creative performance using metrics such as hook rate, hold rate, CTR, CPL, CPA, and ROAS
• Use performance data to form hypotheses, identify winning concepts, and develop new iterations
• Build and maintain an internal library of winning hooks, angles, creative concepts, and learnings across client accounts

Qualifications

• 1–3 years of experience in creative strategy, direct-response copywriting, performance marketing, paid social, or a related field preferred
• Strong understanding of direct-response marketing principles, including customer awareness, pain and desire, offers, objections, proof, benefits, and calls to action
• Strong ability to write conversational, persuasive video scripts for Meta and Instagram ads
• Able to generate genuinely different advertising angles rather than minor variations of the same idea
• Strong visual thinking and ability to translate written concepts into shootable creative
• Comfortable using performance data to evaluate creative effectiveness and improve future work
• Excellent written English
• Highly self-motivated, responsive, organised, and able to work across multiple client accounts
• Agency, ecommerce, or performance marketing experience is a plus
• Familiarity with Meta Ads Manager is useful, but media buying experience is not required

Compensation

Competitive monthly salary based on experience and demonstrated ability.

How to apply

Send your resume to [email protected] and [email protected], together with any relevant portfolio, ads, scripts, campaigns, or creative work you have produced, and a short introduction on why you would be a good fit for this role.