Our client is a fast-growing global consumer technology company behind a highly recognized mobile social platform used by millions of people worldwide.

Known for challenging traditional social media conventions and creating new ways for people to connect and share everyday moments, the company has built a particularly strong following among younger audiences.

As the business continues to grow its presence in Japan, they are looking for a Creative Strategist to help brands create culturally relevant, platform-native campaigns that genuinely resonate with the community.

The Role

The Creative Strategist will sit at the intersection of creativity, culture, advertising, and commercial strategy.

Working closely with Sales, Brand Partnerships, Marketing, and other internal teams, you will develop creative concepts and strategic recommendations that help advertisers successfully engage audiences on the platform.

This is not a traditional agency creative role. You will need to deeply understand the platform, its users, emerging cultural trends, and advertiser objectives—and translate those insights into ideas that feel authentic to the product rather than simply adapting traditional advertising formats.

Key Responsibilities

• Develop creative strategies and campaign concepts for brands and advertising partners.
• Partner closely with Sales and Account Management teams during pitches, proposals, and client conversations.
• Translate client briefs and business objectives into compelling, platform-native creative ideas.
• Create strategic narratives, presentations, campaign concepts, and creative recommendations for advertisers.
• Educate brands and agencies on how to create content that feels natural and engaging within the platform environment.
• Identify cultural, consumer, and social trends and translate them into actionable creative opportunities.
• Work directly with brands, agencies, and creative partners to develop and refine campaign ideas.
• Support major pitches and strategic advertising opportunities from initial brief through campaign development.
• Collaborate with internal teams across markets to adapt global creative initiatives for the Japanese audience.
• Use campaign insights and performance data to understand what creative approaches resonate with users and apply those learnings to future campaigns.
• Help develop creative best practices, case studies, and inspirational materials for commercial teams and advertising partners.
• Act as a creative voice within the organization and advocate for ideas that remain authentic to the platform and its community.

What We're Looking For

• Experience in creative strategy, advertising, brand strategy, social media, content strategy, integrated marketing, or a related field.
• Background within a creative agency, advertising agency, social platform, digital media company, consumer technology company, or major brand.
• Strong understanding of Japanese consumer culture, social media behavior, and emerging trends.
• Ability to turn a commercial or marketing brief into a clear creative strategy and compelling campaign idea.
• Strong presentation and storytelling skills, with experience pitching ideas to clients or senior stakeholders.
• Comfortable working closely with commercial and sales teams.
• Strong understanding of digital and social-first creative.
• Ability to balance brand objectives with platform culture and user behavior.
• Curious, culturally aware, and highly interested in how younger consumers communicate and interact online.
• Comfortable working in a fast-moving, entrepreneurial, and international environment.
• Business level and above Japanese & English communication skills.