JOB DESCRIPTION | MANAGER – CONTENT, PERFORMANCE MARKETING

Designation: Manager – Content, Performance Marketing

Department: Marketing / D2C

Location: Mumbai

ROLE SUMMARY

Kimirica is a luxury D2C brand offering premium products across Bath & Body, Skincare, Fragrances, Home, Wellness and Gifting. The Manager – Content, Performance Marketing will be responsible for creating high-converting, performance-led content across Meta, Google and other digital channels.

The role requires a strong understanding of consumer psychology, copywriting, brand storytelling and performance marketing, with the ability to turn product features and consumer insights into compelling content that drives clicks, engagement and conversions while maintaining Kimirica’s premium brand voice.

KEY RESPONSIBILITIES

• Develop performance marketing content and copy for Meta, Google and other digital platforms, including ad copies, headlines, hooks, CTAs, product messaging and campaign concepts.
• Write and develop high-performing scripts and content concepts for Reels, UGC, video ads, static creatives, carousels and other performance-focused formats.
• Translate product benefits, USPs, consumer insights and offers into compelling, conversion-focused communication while maintaining Kimirica’s luxury brand positioning.
• Work closely with Performance Marketing, Creative, Brand and E-commerce teams to develop content based on campaign objectives, customer journeys and platform requirements.
• Analyse content and creative performance such as CTR, engagement, conversion and ROAS to identify winning messaging, hooks and content formats and continuously improve copy.
• Build and maintain a content testing framework, experimenting with different hooks, messaging, storytelling angles, CTAs and creative formats to improve campaign performance.

KEY SKILLS & COMPETENCIES

• Excellent copywriting and content writing skills with a strong understanding of performance marketing.
• Strong understanding of Meta and Google advertising formats, ad copy requirements and digital consumer behaviour.
• Ability to write short-form, conversion-focused content without compromising brand tone and storytelling.
• Strong understanding of hooks, CTAs, UGC, video scripts, storytelling and creative concepts.
• Ability to use performance data and consumer insights to improve content and messaging.
• Strong communication, creative thinking and collaboration skills.

QUALIFICATIONS

• Graduate/Postgraduate in Marketing, Advertising, Communications, Journalism, Mass Media, English or a related field.
• Prior experience in D2C, E-commerce, Beauty, Personal Care, FMCG, Lifestyle or Luxury brands will be preferred.
• Proven experience in performance marketing content, copywriting or digital content, preferably for Meta and Google campaigns.
• A strong portfolio demonstrating performance ad copies, scripts, campaign concepts and conversion-focused content is preferred.