Salary: $130,000–$150,000 USD per year, depending on experience

Naked Wolfe is looking for an established Brand Marketing Director with a proven record of success at a fashion brand. You will lead campaigns and launches, manage the creative team and own the consistency of our brand voice and visual identity. This is a senior appointment for someone who has already delivered results in a comparable leadership role. We particularly welcome candidates from competing fashion and footwear brands who understand our audience and can bring a strong creative point of view.

Key responsibilities

• Lead campaign strategy and product launches from brief to release, setting clear objectives, directing execution and evaluating results to strengthen future campaigns.
• Own the social publishing calendar, planning content, reviewing copy and assets, and ensuring every post supports the wider brand direction.
• Set and uphold the brand tone of voice across campaign messaging, social captions and customer-facing marketing materials.
• Manage the creative team with clear briefs, focused feedback and priorities that keep work moving without compromising quality.
• Brief and manage external creatives, aligning their work with the campaign concept, production schedule and Naked Wolfe aesthetic.
• Review creative across channels to maintain a coherent visual identity, from launch imagery to everyday social content.
• Own the structure and upkeep of shared Google Drive libraries so briefs, working files and approved assets are organised and easy to find.
• Coordinate wholesale assets, ensuring partners receive current, approved imagery and marketing materials on time.

What you bring

• Substantial experience at a fashion company, including an established track record at director level or in an equivalent senior brand marketing leadership role. Prior fashion brand experience is essential.
• Demonstrable success leading fashion campaigns and launches, with evidence of your contribution to brand growth, audience engagement or commercial performance.
• Proven leadership of internal creative teams and external talent, with the judgement to set direction, challenge work and maintain a distinctive brand identity.
• Deep knowledge of fashion audiences, competitors and social culture, alongside excellent copy judgement and operational discipline. Experience at a competing fashion or footwear brand is strongly preferred.

How to apply

Apply through LinkedIn with your CV and selected campaign case studies. Show the fashion brands you have worked for, the teams and campaigns you led, and the results you achieved. We are seeking an experienced senior leader who can take ownership from day one.