Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with business objectives.

• Define and manage the brand’s marketing message and positioning across all platforms.

• Ensure brand consistency in communication, visuals, and tone of voice.

• Lead marketing campaigns across digital platforms, e-commerce, and retail branches.

• Monitor market trends, competitors, and customer insights to identify growth opportunities.

• Develop and manage pricing strategies to ensure competitiveness and profitability.

• Design and implement promotional policies across all sales channels.

• Oversee brand performance across all sales platforms and physical branches.

• Drive initiatives to increase sell-through and customer acquisition.

• Own the brand’s P&L performance.

• Ensure achievement of revenue, profitability, and market share targets.

• Develop growth plans to expand brand presence within the category.

• Manage relationships with existing suppliers.

• Supervise the creation of all brand-related content (visuals, videos, campaigns).

• Ensure all content is accurate, compliant, and aligned with the brand message.

Qualifications & Requirements

• 3–5 years of experience in Brand Management, Category Management, or a similar role within the same industry.

• Previous experience in the beauty industry or home care beauty devices is highly preferred and considered a strong advantage.

• Bachelor’s degree in Pharmacy or Biomedical Engineering is preferred. A degree in Marketing, Business Administration, or a related field may also be considered if supported by relevant experience.

• Experience in pricing strategy, promotional planning, and performance analysis.

• Solid experience in supplier communication, product development, and sourcing projects will be a plus.