Position: Brand Manager – Creative & Strategy

Experience: 6–8 Years

Location: Mumbai

Salary : 10-12 Lacs

Role Purpose

The Brand Manager – Creative & Strategy will be responsible for developing and executing strong brand, creative and communication strategies that strengthen the company's market positioning and support business growth.

The role will combine strategic thinking, creative direction, campaign planning, content strategy and business understanding, with a strong focus on translating business objectives into impactful brand and communication solutions.

The ideal candidate should be able to think beyond execution and independently develop campaign concepts, brand narratives, creative strategies and integrated marketing solutions across OOH, DOOH, digital, social, experiential and other relevant channels.

Key ResponsibilitiesA. Brand Strategy & Positioning

• Develop and implement brand strategies aligned with overall business objectives.
• Strengthen brand positioning, differentiation and market perception.
• Develop brand messaging, communication frameworks and brand narratives.
• Identify opportunities to improve brand visibility and market relevance.
• Ensure consistency of brand identity across all communication touchpoints.
• Conduct competitor and market analysis to identify positioning opportunities.

B. Creative Strategy & Concept Development

• Develop innovative creative concepts for campaigns, launches and brand initiatives.
• Translate business objectives into strong creative briefs and communication ideas.
• Lead concept development for OOH, DOOH, digital, social, activation and experiential campaigns.
• Challenge conventional thinking and bring fresh ideas to campaigns.
• Develop campaign themes, key messages, visual directions and storytelling approaches.
• Evaluate creative work and ensure it meets the strategic objective.

C. Integrated Campaign Strategy

• Plan and execute integrated campaigns across:
• OOH
• DOOH
• Mobile advertising
• Digital
• Social media
• Events & activations
• Experiential marketing
• Content
• PR and other relevant channels
• Develop campaign objectives, target audience, communication strategy, creative direction and KPIs.
• Ensure different marketing channels work together rather than functioning independently.
• Monitor campaign performance and recommend improvements.

D. Business & Commercial Understanding

• Understand the company's business objectives, target segments and revenue priorities.
• Develop marketing initiatives that contribute to lead generation, client acquisition, brand visibility and revenue growth.
• Work closely with Sales and Business Development teams to understand market requirements.
• Develop creative solutions and marketing proposals that support client acquisition and retention.
• Participate in client pitches and develop strategic/creative presentations when required.
• Understand the commercial impact of campaigns and marketing investments.

E. OOH / DOOH / Mobile Media Strategy

• Develop strong understanding of OOH, DOOH and emerging outdoor advertising formats.
• Create innovative ways to position OOH solutions for different industries and target audiences.
• Develop creative concepts specifically suited to outdoor media.
• Explore innovative applications of digital screens, mobile LED vans and experiential formats.
• Support the development of case studies and campaign showcases.
• Track market trends, competitor activity and emerging media formats.

F. Content & Communication Strategy

• Develop content strategies across digital and offline channels.
• Create communication themes and content directions for brand campaigns.
• Guide copy, visual and storytelling requirements.
• Work with internal designers, content teams and external agencies.
• Ensure communication is consistent, relevant and aligned with the brand positioning.

G. Agency & Creative Partner Management

• Brief and manage creative agencies, digital agencies, production houses, freelancers and other partners.
• Evaluate creative proposals and provide strategic feedback.
• Ensure agencies understand the business objective before beginning execution.
• Monitor quality, timelines and deliverables.
• Build a strong external creative ecosystem where required.

H. Market & Consumer Insights

• Conduct market, competitor and audience research.
• Identify consumer and industry trends relevant to the business.
• Convert market insights into actionable brand and campaign strategies.
• Track competitor campaigns, positioning and communication.
• Identify new opportunities for brand differentiation.

I. Team & Cross-functional Collaboration

• Work closely with Marketing, Sales, Business Development, Operations and Leadership.
• Guide junior creative/marketing team members.
• Provide clear briefs, direction and feedback.
• Build a culture of creative thinking and accountability.
• Ensure timely completion of campaigns and brand initiatives.

J. Reporting & Performance Measurement

• Track marketing and brand initiatives against defined KPIs.
• Monitor campaign performance, engagement, lead generation and business contribution.
• Prepare management presentations and campaign performance reports.
• Evaluate marketing ROI and effectiveness wherever measurable.
• Recommend corrective actions based on campaign performance.

Experience

• 6–8 years of relevant experience in:
• Brand Management
• Creative Strategy
• Advertising
• Integrated Marketing
• Experiential Marketing
• OOH/DOOH
• Digital & Content Marketing
• Experience in an advertising agency, media company, brand/marketing team or integrated marketing environment preferred.