Role Summary

In this position, the Brand Management Coordinator supports the execution and development of the brand strategy across different channels and touch points. The role is responsible for coordinating branding activities, supporting campaigns, ensuring brand consistency, and facilitating communication between internal teams and external partners.The position requires strong organizational and communication skills, attention to detail, and the ability to manage multiple projects while maintaining alignment with the company’s brand identity and objectives.

Main Responsibilities (including But Not Limited To)

• Brand Coordination & Execution
• Brand strategies and marketing plans across different channels.
• Coordinate branding activities and ensure alignment with brand guidelines and objectives.
• Assist in launching campaigns, activations, collaborations, and seasonal initiatives.
• Follow up on project timelines and ensure deliverables are completed on schedule.
• Campaign & Content Support
• Coordinate with Marketing, Creative, Digital, and PR teams to support campaign execution.
• Assist in preparing campaign briefs, presentations, and brand materials.
• Review content and visuals to ensure consistency with the brand identity and tone of voice.
• Support photo shoots, events, and brand activations when needed.
• Communication & Stakeholder Coordination
• Act as a point of contact between internal departments and external suppliers or agencies.
• Coordinate meetings, follow-ups, and approvals related to branding projects.
• Ensure smooth communication and alignment between all stakeholders involved in brand initiatives.
• Maintain organized records of branding assets, presentations, and approvals.
• Market Research & Reporting
• Conduct market and competitor research to identify trends and opportunities.
• Monitor brand performance, campaign results, and customer feedback.
• Prepare regular reports and presentations related to branding activities and KPIs.
• Support in analyzing campaign effectiveness and suggesting improvements.
• Brand Standards & Asset Management
• Ensure all brand materials comply with company brand guidelines.
• Maintain and update the brand asset library, including logos, templates, visuals, and presentations.
• Support in developing and updating brand guidelines when required.
• Monitor consistency across stores, digital platforms, packaging, and communication materials.

Key Requirements

• Work Experience: 1-3 years of experience in Brand Management, Marketing, Communications, or a related field.
• Good communication and coordination skills.
• Ability to work in a fast-paced environment and manage multiple tasks.
• Strong knowledge of branding and marketing principles.
• Proficiency in Microsoft Office and presentation tools.
• Strong reporting and coordination skills.
• Project management and organizational abilities.

Education & Qualifications

• Education: Bachelor’s degree in marketing, Brand Management, Business Administration, Communications, or related field.
• Language: Perfect command of both spoken & written in English and Arabic.