B2B Content WriterCalicut, Kerala, India (On-site) ∙ Full-time

B2B Content Writer

On-siteCalicut, Kerala, IndiaFull-timePosted 2 days ago

About the role

About the Role We are looking for a skilled B2B Content Writer to create compelling, insight-driven content that positions Codilar as a thought leader in digital commerce. The ideal candidate will have hands-on experience writing for B2B technology audiences, the ability to translate complex ecommerce and platform concepts into clear business value, and a strong understanding of SEO and content marketing across the funnel.

Key Responsibilities

  • Write and edit high-quality B2B content including blogs, long-form articles, whitepapers, eBooks, case studies, and website copy
  • Create content around digital commerce platforms and solutions (Adobe Commerce, Pimcore, Fluent Commerce, headless and composable commerce, etc.)
  • Develop sales enablement collateral such as solution briefs, one-pagers, pitch decks, and email nurture sequences
  • Collaborate with solution architects, developers, and delivery teams to gather insights and produce accurate, credible content
  • Write client success stories and case studies by interviewing internal stakeholders and customers
  • Create SEO-optimized content in collaboration with the SEO team, aligned with keyword research and search intent
  • Write copy for LinkedIn, newsletters, webinars, events, and campaigns in line with Codilar's brand voice
  • Leverage AI tools to streamline research, ideation, and content workflows while maintaining quality and originality
  • Maintain the content calendar and track content performance (traffic, engagement, leads) to refine future content

Location: Calicut, India | Experience: 3–5 Years | Employment Type: Full-Time

Requirements

  • 3–5 years of experience in B2B content writing, preferably in an IT services, SaaS, ecommerce, or digital agency environment
  • Excellent written English with strong grammar, structure, and storytelling skills
  • Proven ability to simplify technical topics for business audiences such as CXOs, IT heads, and marketing leaders
  • Working knowledge of SEO best practices and tools such as Semrush, Ahrefs, and Google Search Console
  • Experience with CMS platforms like WordPress; familiarity with HubSpot or similar marketing tools is a plus
  • Experience writing across the funnel: awareness, consideration, and decision-stage content
  • Strong research skills, attention to detail, and the ability to manage multiple projects and deadlines
  • A portfolio of published B2B writing samples is mandatory
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