RB Sellars is a wholly owned Australian brand, that operates with family values and community at its core. Inspired by the Australian landscape, its natural beauty and those who work on it, RB Sellars has been outfitting rural Australians who share a passion for the land since 1996.

The brand started life as a small print catalogue business with the simple idea of a hard wearing, well-crafted workshirt in a range of colours. The now iconic workshirt has since become the Australian country uniform with over 200,000 Burton Shirts sold last year. The range now includes functional and hard-wearing workwear for both men and women, plus a large collection of casual wear, farm wear and a teen and kids range.

Since its humble beginnings the brand has grown its retail footprint to include 20 stores in key rural locations, a successful online business, and a business-to-business arm outfitting rural business across Australia and New Zealand.