Reports to: Director of Growth

Primary Focus: Studio Acquisition + Local/Franchise Paid Marketing

Role Overview

The Studio Paid Media Manager will own paid acquisition for Pvolve’s growing network of studio locations, helping individual studios efficiently generate awareness, leads, trials, and memberships within their local markets.

This role requires someone who understands that local marketing is fundamentally different from national DTC marketing. The ideal candidate knows how to build and optimize campaigns market by market while creating systems, learnings, and best practices that can scale across a growing franchise network.

This person will be highly hands-on across Meta, Google, and other paid channels while continuously identifying new ways to drive efficient local customer acquisition.

Key Responsibilities

Local Paid Media

• Own day-to-day paid media strategy, execution, and optimization across Meta and Google for Pvolve studio locations.
• Build localized acquisition strategies based on market maturity, studio goals, competitive dynamics, and local demand.
• Manage campaigns across studio openings, presales, ongoing membership acquisition, intro offers, events, and key promotional moments.
• Optimize campaigns toward meaningful business outcomes including leads, intro offers, trials, and memberships—not simply traffic or engagement.
• Manage the studio paid media agency relationship, including overseeing budgets and performance across multiple studio markets, and evaluating and identifying new agency partners as needed.

Local + Franchise Marketing

• Develop local audience, keyword, geographic targeting, and retargeting strategies.
• Understand the unique needs of individual franchise markets while identifying strategies that can scale across the broader network.
• Develop repeatable paid media playbooks and best practices for franchise locations.
• Partner with Studio Marketing, Operations, and franchisees to connect paid marketing strategy to local business needs.
• Provide franchise partners and internal stakeholders with clear performance reporting and actionable recommendations.

Franchise Relationship Management

• Serve as the primary paid marketing partner and point of contact for studio franchisees, building strong, trusted relationships across the network.
• Partner with franchisees to understand individual studio goals, market dynamics, challenges, and growth opportunities.
• Lead regular performance conversations, translating paid media results into clear insights, recommendations, and next steps.
• Proactively identify opportunities to improve local marketing performance and help franchisees understand where and how to invest.
• Partner closely with internal Studio, Growth, and Brand teams to ensure franchisee needs and feedback are represented in marketing planning.
• Surface recurring franchisee needs, market insights, and successful local strategies that can inform programs and resources across the broader studio network.

Ideal Experience

• 4–7+ years of paid media or performance marketing experience.
• Hands-on expertise in Meta Ads and Google Ads required.
• Franchise, multi-location, or local digital marketing experience required.
• Experience driving leads and/or customer acquisition for physical locations.
• Strong understanding of geographic targeting, local search, lead generation, and conversion optimization.
• Comfortable managing numerous campaigns, budgets, and markets simultaneously.
• Experience testing offline and local acquisition channels such as direct mail is a plus.
• Highly analytical with strong attention to detail and performance.
• Strong communicator who can work effectively with franchise owners and stakeholders with varying levels of marketing expertise.