Designation: Social Media Specialist

Location: Multiinsght, Business Square, Block C, Gulberg Greens Islamabad

Working Schedule: 4PM to 1AM (Monday to Friday)

Job type: Full time Onsite

Experience Required: 2+ Years

About the Role

We are building multiple personal brands in the e-commerce space (Shopify, Amazon, and digital growth). Our goal is to create a content-driven authority ecosystem that generates inbound leads and drives business growth.

This role is not about posting content.

What You’ll Be Responsible For

1. Content Strategy & Planning

Develop platform-specific strategies for

• Instagram
• TikTok
• YouTube
• LinkedIn
• X

Research

• Viral trends
• Competitor content
• High-performing formats in e-commerce (Shopify & Amazon)
• Build weekly and monthly content calendars aligned with business goals

2. Content Ideation, Scripting & Messaging

Generate

• Viral hooks
• Video concepts
• Series ideas
• Write or guide writing of:
• Short-form scripts
• Long-form video outlines
• LinkedIn content
• Ensure messaging aligns with:
• Authority building
• Lead generation

3. AI-Driven Content Systems

Use AI tools to

• Generate ideas
• Improve scripts
• Repurpose content
• Analyze performance
• Build workflows to:
• Increase content output
• Reduce production time
• Continuously test new AI tools and systems

4. Content Production Management

Plan and manage

• Content shoots
• Recording schedules
• Direct the founder on:
• Delivery
• Hooks
• On-camera performance
• Coordinate with video editors:
• Provide clear briefs
• Maintain editing style and quality

5. Distribution & Repurposing

Turn 1 piece of content into multiple assets

• Shorts / Reels
• Carousels
• LinkedIn posts
• Ensure consistent posting across platforms
• Maximize reach through smart distribution

6. Platform Optimization & Growth

Optimize profiles

• Bios
• Covers
• Thumbnails
• Links
• Understand and leverage platform algorithms
• Track trends and adapt quickly

7. Analytics & Performance Tracking

Monitor

• Views
• Engagement
• Follower growth
• Lead generation
• Identify winning content patterns
• Iterate based on data

8. Lead Generation Alignment

Align content with

Offers

Funnels

CTAs

Support inbound pipeline

Content → DM → Call

What We’re Looking For

Must-Have:

• Experience managing personal brands or content-driven accounts
• Strong understanding of Instagram, TikTok, YouTube, LinkedIn and X.
• Strong understanding of AI tools and workflows (ChatGPT, automation tools, etc.)
• Ability to identify viral trends and content patterns
• Strong copywriting skills (hooks, scripts, posts)
• Experience working with editors and content teams

Nice to Have:

Experience in:

• E-commerce (Shopify / Amazon)
• Digital marketing or agencies
• Understanding of:
• Funnels
• Conversion psychology
• Basic editing knowledge