Position : Social Media Executive

Experience required : 5-8 years (Experience in the healthcare or wellness industry is a plus)

This is a full-time, on-site role as a Social Media Manager at Baidyanath Ayurved head office in Kolkata. The Social Media Manager will be responsible for developing and implementing social media marketing strategies, creating engaging content, optimizing social media platforms, and maintaining effective communication with the target audience. The role will involve day-to-day management of social media channels and analyzing performance metrics to drive brand visibility and engagement.

Qualifications

• Social Media Marketing and Social Media Optimization (SMO) skills
• Excellent communication skills
• Experience in developing content strategies
• Strong writing skills
• Ability to create and execute effective social media campaigns
• Knowledge of digital marketing trends and platforms
• Understanding of target audience and market analysis
• Bachelor's degree in Marketing, Communications, or related field
• Experience in the healthcare or wellness industry is a plus