• Department: Marketing
• Reports To: Chief Marketing Officer
• Location: Hybrid (expect 2-3 days per week in NYC office, and willing to commute to the warehouse in Cranbury, NJ and shoots for content needs)
• Compensation: $90,000-$110,000 

About Venus et Fleur

Venus et Fleur is a luxury floral brand specializing in creating high-quality, long-lasting arrangements using our signature Eternity® florals. Our innovative preservation techniques and elegant packaging have made us a popular choice for gift-giving, special events, and interior design. We are committed to delivering the most exceptional customer experiences and expanding our presence in the global market. For us, it is a dream to be a company that is forever aligned with luxury florals, exquisite craftsmanship, and a dedicated commitment to celebrating life’s most memorable moments.

Job Summary

• Overview: Venus et Fleur is seeking a Social Media and Community Manager to own our organic social presence end to end. This is not a role that waits for direction - you'll build the strategy, align with our Co-Founders and CMO, and then run it independently.
• The Role: We're looking for someone with drive - critical thinking, ownership, and the instinct to get things done. You'll have the autonomy to develop a content calendar, creating original series and franchise concepts across multiple content pillars. You’ll have full ownership from strategy to execution: shooting, editing, posting, and adjusting based on what's working. Comfort with ambiguity and a startup pace is a must.
• Desired Skills & Experience: The ideal candidate exhibits drive, ownership, accountability and the desire to see things through. Experience at a comparable premium or luxury brand is not a requirement - how you think and what you've delivered matters more than where you've worked. You’re excited about joining a small team, taking full funnel ownership, and you have taste and a genuine passion for the luxury space.

Key Responsibilities

Social-First Content Creation - Strategy & Execution

• Develop original social strategy and repeatable series/franchise concepts across all platforms — Instagram, TikTok, Pinterest, LinkedIn and Threads
• Protect and elevate the Venus et Fleur visual standard and voice across every post and platform
• Align strategy with Brand Leadership, then own execution independently
• Create, shoot, and edit content end-to-end, producing platform-ready assets that reflect the brand’s aesthetic, values and voice
• Build and manage the content calendar — planning, scheduling, and posting across all channels
• Identify platform-specific opportunities to test new formats and creative approaches
• Scale brand awareness through existing and new social media channels, with a strong point of view on where the brand could differentiate and grow
• Respond to influencer inquiries through owned social channels and partner with the influencer team to leverage creator content as one tool in the organic social toolkit

Cross-Functional Collaboration

• Work closely with cross-functional partners to create and execute social plans that support both evergreen campaigns and product launches

Community Management

• Own community management across all platforms, responding in a way that extends Venus et Fleur’s excellent customer experience to every digital touchpoint

Performance Optimization & Insights

• Use analytical tools (e.g. Dash Social, Later) to monitor social performance and create action plans
• Establish KPIs and deliver regular reporting on social performance (e.g. audience, EMV, engagement) and business impact (e.g. site traffic and sales driven by social channels in support of collection launches) 

Who you are?

• 3-5 years of experience in social media strategy and content creation
• Self-directed and comfortable with ambiguity - you don't need a defined process or heavy oversight to move forward
• High ownership and follow-through - you love to run projects end to end
• Strong critical thinker who can build a strategy and craft a brand story across channels 
• Hands-on leader and learner - you can create and ship content yourself, efficiently and repeatedly
• Deep familiarity across social platforms. You understand what works and why
• Comfortable with a hybrid, in-office rhythm (2–3 days/week NYC); willing to travel to NJ warehouse for shoots
• A mix of scrappy and polished - a passion for luxury content but excited to roll up your sleeves and work for a small company with an “all hands on deck” culture
• Experience in digital analytics and social media measuring tools
• Content creation expertise and video editing skills to produce social content for platforms including but not limited to: IG stories, IG Reels, TikToks, Pins etc.
• Exceptional communicator, both written and verbal
• Bachelor’s degree or higher

Inclusive Benefits

We offer an inclusive and comprehensive range of benefits for this role, including:

• Medical, Dental, Vision Benefits
• Paid Parental Leave, Paid Family Leave, and Adoption Support
• Unlimited PTO
• Retirement Savings Plan (401K) and Life Insurance
• VeF Discount