As Social Media and Marketing Assistant, you will be critical in communicating to our customers in the digital sphere. You are deeply passionate about content creation and bringing to life to many stories we have across the brand from products, to stores and marketing campaigns. You are confident speaking on camera and can build relationships with people to encourage them to be a part of content. You are agile and adaptable to the growing business needs and willing to work together to achieve shared goals.

Key Responsibilities

• Social media and content creation: Own, plan and execute the social media content calendar in line with wider marketing and trade activities.
• Manage the day to day activities across all Incu social channels.
• Work with the team to ideate up social concepts for Instagram and other social channels.
• Ideate and create social content series that shows Incu in real life scenarios, such as store walk-throughs, People Doing What They Love, Staff Styles, behind the scenes content for campaigns and product showcases.
• Manage all social engagement including story re-shares, collecting UGC across all channels and responding to any queries/comments.
• Identify new opportunities to create content by staying across emerging trends and best practices.
• Support PR activities on social media and elevate cultural conversations where possible.
• Monitor and analyse social media performance to make recommendations on improvements.
• Provide monthly reports on best performing creative Community Content Management.
• Own our UGC strategy, engaging with employees, partners and community to reshare and amplify content.
• Look for opportunities to repurpose and elevate content created by our community & foster relationships with our community and creators.
• Support on campaigns with partners and community members including sharing assets, coordinating on social posting and managing any product gifting.
• Marketing assistance to the Marketing and Creative team as required.

Requirements

• 1–2 years' experience in social media management, content creation, or digital marketing (ideally in fashion/retail).
• Hands-on experience creating and editing short-form video, imagery and other social content.
• An eye for social media, UGC, and emerging cultural trends within the fashion landscape.
• Strong interpersonal skills and demonstrated ability to build effective relationships with key stakeholders, retailers and the community.
• Exceptional time management and multi-tasking skills.