Summary

We are looking for a creative and detail-oriented Social Copywriter who can craft compelling, platform-native content that strengthens brand voice, drives engagement, and builds meaningful connections with the audience. This is an execution-focused role and does not own content strategy, content planning, or messaging frameworks.

Technical Skills

• Excellent English writing and editing skills

• Strong storytelling and creative writing ability

• Understanding of social media trends and platform-specific content

• Ability to write for multiple formats, including short-form, long-form, and video

• Strong attention to detail and proofreading skills

• Ability to manage multiple projects and meet deadlines

• Experience writing for influencer marketing campaigns (preferred)

• Understanding of SEO keyword research / Youtube

• Understanding of consumer behavior and digital content best practices (preferred)

• Experience working with fast-paced, high-growth brands (preferred)

Key Responsibilities

Social Media Copywriting

• Write engaging, platform-specific social media captions

• Develop short-form video scripts for Reels and other social-first content

• Create compelling story copy, hooks, and content introductions

• Adapt writing style for different platforms while maintaining a consistent brand voice

Campaign Copywriting

• Translate campaign briefs into engaging copy across multiple content formats

• Write campaign messaging for social media campaigns, brand films, video scripts, and content series

• Ensure storytelling remains consistent across all campaign touchpoints

Influencer & Creator Content

• Develop influencer collaboration briefs based on campaign direction

• Write creator scripts and talking points that feel authentic and easy to execute

• Support influencer collaborations with clear and engaging communication aligned with the brand voice

• Create community-focused and educational storytelling content

• Simplify technical or product-related information into engaging, consumer-friendly content

Content Adaptation

• Repurpose and adapt core campaign messaging across Instagram, YouTube, Whatsapp and other relevant digital platforms

• Optimize copy for each platform while maintaining consistency

Content Quality & Brand Consistency

• Ensure all written communication reflects the brand's tone of voice

• Maintain high standards of grammar, readability, clarity, and engagement

• Proofread and refine content before publishing

Ownership Scope

What You Will Own

• Social media captions

• Reels and short-form video scripts

• Story copy and hooks

• Campaign copy execution

• Video and film scripts

• Influencer briefsCreator scripts and talking points

• Blog articles

• Founder stories

• Editorial and educational content

Success Metrics

• Consistent, high-quality, error-free copy across social and campaigns

• Strong engagement rate, saves, shares, and quality of comments

• Improved watch-through/retention through strong hooks and scripts

• CTR/link clicks for conversion- or traffic-led content

• Content performance against historical and format-specific benchmarks

• Timely delivery of campaign and creator deliverables

• Consistent brand tone and messaging across platforms

• Effective collaboration with cross-functional teams

Collaboration

This role works closely with:

• Assistant Manager

• Influencer Marketing Support Executive

• Content Creator Executive

• Subject Matter Experts (SMEs)

• Design & Creative Team

Requirements
xperience Requirements

2–4 years of experience in social media copywriting, digital copies, or brand communications. Experience working with D2C, beauty, skincare, lifestyle, FMCG, or consumer brands is preferred.