Company Description NexGen Deal is Pakistan’s most trusted and fastest-growing online shopping platform, dedicated to delivering a seamless and secure e‑commerce experience. The company offers a wide range of products, including electronics, fashion, home goods, beauty items, and more, supported by fast and reliable delivery services. With secure payment options and responsive customer support, NexGen Deal focuses on building confidence and convenience for shoppers across the country. The team is committed to becoming the go‑to destination for online shopping in Pakistan through quality products, strong service, and continuous innovation. Joining NexGen Deal means contributing to a dynamic, customer-centric environment in the evolving e‑commerce landscape.
Role Description This is a contract, hybrid role for a Shopify Developer and Conversion Rate Optimization (CRO) Specialist based in Bahawalpur, with flexibility for some work from home. The role involves designing, developing, and maintaining Shopify storefronts, including theme customization, app integrations, and performance optimization. The specialist will analyze user behavior, track key metrics, run A/B tests, and implement CRO strategies to improve on-site engagement and conversion rates. Daily responsibilities include collaborating with marketing and design teams, optimizing product pages and checkout flows, troubleshooting technical issues, and ensuring mobile-responsive, user-friendly experiences. The role also requires maintaining clean documentation, staying updated with Shopify and e‑commerce best practices, and proposing data-driven improvements to drive revenue and customer satisfaction.

Qualifications

• Strong Shopify development skills, including theme customization, Liquid templating, HTML/CSS, and basic JavaScript.
• Experience with CRO methodologies such as A/B testing, funnel analysis, user behavior tracking, and landing page optimization.
• Knowledge of e‑commerce best practices, product page optimization, site performance tuning, and mobile-responsive design.
• Familiarity with analytics tools (e.g., Google Analytics, Shopify analytics) for monitoring KPIs, traffic sources, and conversion metrics.
• Ability to collaborate with marketing and design teams to align technical implementations with brand and campaign goals.
• Strong problem-solving skills, attention to detail, and the ability to prioritize tasks in a fast-paced e‑commerce environment.
• Relevant experience with Pakistani e‑commerce market or similar online retail platforms is a plus.
• Bachelor’s degree in Computer Science, Software Engineering, or a related field, or equivalent practical experience.