OPPORTUNITY + IMPACT

U Beauty is seeking a Senior Social Media + Content Manager to lead the strategy, planning, and day-to-day management of the brand’s organic social channels. This role is for a strategic social thinker who can translate U Beauty’s broader brand and business priorities into a thoughtful, long-term social strategy, building channel-specific roadmaps, content calendars, and programming that consistently reinforce the right brand messages while driving audience and channel growth. They should pair this strategic mindset with strong creative instincts and the ability to create and edit social content themselves.

The person in this role will own how U Beauty shows up across all social platforms, building brand awareness, engagement, community, and cultural relevance while maintaining the elevated point of view of a luxury, science-backed, skincare brand. They will have strong instincts for platform-native content, paired with the judgment to know what is brand-right for U Beauty. They will lead cross-functional teams and creative partners in bringing the social vision to life, establishing clear briefs, processes, and accountability across workstreams.

This role offers the opportunity to make a meaningful impact on a fast-growing luxury brand, with the autonomy to shape social strategies and bring new ideas to life. The ideal candidate is a strong creative and collaborative leader who moves quickly, understands luxury and beauty storytelling, and can translate social KPIs and performance into clear insights and recommendations for optimization.

This is a fully remote role, with occasional travel and in-person attendance at brand events, photoshoots, and activations as needed.

RESPONSIBILITIES

• Develop and own U Beauty’s long-term organic social strategy and 6–12 month content roadmap, translating brand and business priorities into clear channel strategies, content pillars, and growth objectives.
• Own the cross-channel social calendar across Instagram, TikTok, LinkedIn, and emerging platforms including YouTube, establishing the right cadence and content mix for each channel.
• Develop social-first content concepts and creative direction with the ability to shoot, create and edit content independently when needed including Reels, TikToks, Stories, static content.
• Brief and collaborate with internal creative teams, external creators, editors, and freelancers on content while also being able to execute independently.
• Brief and collaborate with the brand’s editorial team to write and edit social copy and captions, ensuring U Beauty’s voice is represented and adapted to each platform.
• Build and manage a network of external creators, editors, and social-first talent, strategically deploying a dedicated budget to source and produce content that supports the social roadmap.
• Manage day-to-day publishing and channel operations, ensuring content is delivered accurately, consistently, and on schedule.
• Stay deeply immersed in social and digital culture, proactively identifying emerging formats, trends, creators, conversations, platform updates, and cultural moments.
• Lead U Beauty’s community management strategy, overseeing day-to-day engagement and identifying opportunities to build meaningful connections in a way that feels authentic to the brand.
• Own social performance reporting to senior leadership, tracking KPIs including reach, engagement, views, follower growth, content performance, and other relevant metrics.
• Translate analytics into actionable recommendations, continually testing and optimizing.

PROFESSIONAL REQUIREMENTS

• 6+ years of experience in social media management and social content development, ideally within a consumer brand.
• Experience in beauty, luxury goods and/or science-oriented product categories is strongly preferred.
• Proven experience across Instagram and TikTok; experience with YouTube, LinkedIn and emerging platforms a plus.
• Strong hands-on content creation skills are required, including demonstrated experience concepting, shooting, and editing short-form video and creating social-first content independently.
• Proficiency with content creation and editing tools such as CapCut, Adobe Creative Suite, Canva, or similar platforms.
• Social-first copywriting skills, with the ability to adapt brand voice into compelling, platform-native copy across channels and formats.
• Proven ability to lead complex cross-functional workflows, align stakeholders around a social vision, and establish clear briefs, timelines, and feedback loops from planning through execution.
• Strong understanding of social analytics and KPIs, with the ability to turn performance data into clear strategic and creative recommendations.
• Experience with social media management and analytics platforms such as Dash Hudson, Nectar, Sprout Social, or similar, including content scheduling, performance reporting, social listening, and insights.
• Deep understanding of social media culture, platform behavior, trends, algorithms, creator culture, and what drives organic engagement.
• Understanding of luxury branding and the ability to balance an elevated brand aesthetic with the speed, authenticity, and spontaneity required to succeed on social.
• Comfortable working both independently and collaboratively in a fast-paced environment, with the ability to move quickly from idea to execution.
• Comfortable occasionally appearing on camera and/or serving as a voice or personality within U Beauty social content when appropriate.

PERSONAL CHARACTERISTICS

• Social-native with a genuine curiosity about culture, beauty, creators, and the constantly evolving digital landscape.
• Creative thinker with strong instincts and a willingness to bring new ideas, formats, and points of view to the table.
• Hands-on executor who enjoys both developing social strategy and creating content.
• Self-motivated with a bias for action; able to recognize an opportunity and move quickly to bring it to life.
• Highly detail-oriented with an appreciation for the level of polish and sophistication expected of a luxury brand.
• Collaborative and process-oriented, with a strong sense of ownership and the ability to lead cross-functional workstreams.
• Curious and experimental, with the judgment to understand when to embrace a trend and when it isn’t right for the brand.
• Builder mindset with excitement to grow and evolve U Beauty’s social function over time.

ABOUT U BEAUTY

U Beauty is a female-founded, luxury beauty company built on the premise that the future of skincare is about precision and customization. Our innovative, science-backed formulas are powered by multi-patent-pending SIREN Capsule Technology™, a targeted delivery system that adapts to your skin's unique concerns as they change throughout your life—day to day, moment to moment.