Company Description Crepdog Crew is a premium destination for most-wanted sneakers, international hype labels, and hand-picked streetwear brands, curated for fashion-forward audiences. The brand focuses on delivering a distinctive luxury experience through exclusive products and a unique in-store atmosphere. Crepdog Crew also offers specialized sneaker care and cleaning products, reinforcing its commitment to long-term product value and customer satisfaction. Team members join a culture that values creativity, authenticity, and a deep understanding of premium and streetwear fashion.

Role Description The Senior Performance Marketer/Manager for Premium/Luxury Fashion Brands will lead performance marketing initiatives to drive customer acquisition, revenue growth, and brand visibility across digital channels. This full-time, on-site role based in Saket will involve planning, executing, and optimizing campaigns on platforms such as Meta, Google, and other relevant ad networks, with a focus on premium and luxury product positioning. Day-to-day tasks include managing media budgets, overseeing campaign setup and tracking, analyzing performance data, and refining targeting, creatives, and funnels to maximize ROAS and customer lifetime value. The role will collaborate closely with brand, merchandising, and design teams to align campaigns with product drops, brand narratives, and seasonal launches, while ensuring consistent and high-quality brand representation. The Senior Performance Marketer/Manager will also report on KPIs, test new growth channels, and contribute to long-term digital strategy and customer insights.

Working Days : Monday - Saturday (Work from home on Saturday)

Working Hours : 11am-8pm

Qualifications

• Strong performance marketing skills across paid social and search platforms, with experience managing campaigns for premium or luxury fashion brands.
• Proficiency in analytics, data interpretation, and reporting, including use of tools such as Google Analytics, ad managers, and performance dashboards.
• Experience in e-commerce growth, customer acquisition funnels, and conversion rate optimization for fashion or lifestyle brands.
• Ability to collaborate with creative, brand, and merchandising teams to brief and refine ad creatives, messaging, and landing pages.
• Demonstrated capability in budget management, forecasting, and optimizing campaigns for ROAS, CPA, and other key performance metrics.
• Strong communication, stakeholder management, and presentation skills, with the ability to translate data into clear insights and actions.
• Exposure to luxury, streetwear, or sneaker culture and a keen interest in premium fashion and consumer trends.
• Bachelor’s degree in Marketing, Business, or a related field; advanced certifications in digital marketing or analytics are an advantage.
• Experience leading or mentoring a small team and working in fast-paced, on-site retail or D2C environments is highly beneficial.