About SHEGLAM

Next-Gen Beauty Made to Explore

SHEGLAM is more than beauty, it’s a creative universe where you can explore, experiment and express yourself through glamorous-yet-affordable products. Because beauty shouldn’t be determined by your budget. Instead, it’s defined by YOU — your feedback, your wishlist, your desires… and the mark that you want to leave.

Job Description

Strategic Public Relations

1. Develop and execute comprehensive PR strategies to enhance brand visibility and reputation in the German market.

2. Build and maintain relationships with key media contacts, journalists, and industry influencers.

3. Create compelling press releases, media kits, and thought leadership content for various audiences.

4. Manage crisis communication protocols and serve as primary spokesperson when needed.

5. Coordinate media events, press conferences, and product launches.

6. Monitor media coverage and provide regular reporting on PR performance metrics.

7. Collaborate with international PR teams to ensure consistent global messaging.

8. Develop partnerships with industry associations and professional organizations.

Marketing Campaign Management

1. Plan and execute integrated marketing campaigns across digital and traditional channels.

2. Manage social media strategy and content creation for corporate channels.

3. Coordinate trade show participation and event marketing activities.

4. Develop marketing collateral and promotional materials in German and English.

5. Analyze campaign performance and provide data-driven recommendations for optimization.

Others

1. Support internal communications and employee engagement initiatives.

2. Collaborate with sales teams to develop customer-facing marketing materials.

3. Manage external agency relationships and vendor partnerships.

4. Contribute to budget planning and resource allocation for PR and marketing activities.

Job Requirement

1. Bachelor's degree in Public Relations, Marketing, Communications, or related field; Master's degree preferred.

2. Minimum 5 years of experience in PR and marketing roles, preferably in B2B or technology sectors.

3. Proficiency in German or Spanish or French and excellent English communication skills (written and verbal).

4. Proven track record of successful media relations and campaign management in the German market.

5. Strong understanding of digital marketing channels, social media platforms, and analytics tools.

6. Experience with PR software, CRM systems, and marketing automation platforms.

7. Excellent project management skills with ability to handle multiple campaigns simultaneously.

8. Strong analytical mindset with experience in measuring and reporting on PR and marketing ROI.

9. Creative thinking and problem-solving abilities with attention to detail.

10. Willingness to travel occasionally for events, conferences, and client meetings.