About the role
HIRING: SENIOR Creative Strategist/Creative Director for 8-Figure Supplement Brand — UK Market
SENIORS ONLY.
We’re looking for an elite Senior Creative Strategist who deeply understands direct response, supplements, and what actually makes paid social creatives scale.
My business partner and I took a new supplement brand from £0 to £3M+ in revenue in just 6 months, and we’re now looking for someone exceptional to help us dominate the UK market, lead creative strategy, and build a world-class creative team.
This is not just a role where you write briefs.
We want someone who can personally create winning concepts AND develop junior strategists into high-level performers.
$10k+ per month
5% of ad spend generated by your winning creatives
Additional performance-based upside from junior strategists you train and manage
Significant earning potential for someone who consistently produces winners and develops a strong creative team
Full-time role with a serious, performance-focused team
Creative strategy for the UK supplement market
Long-form static concepts and copy — this is a major focus
VSL concepts, structures, hooks, and scripts
Cartoon / illustrated direct-response creatives
UGC angles and scripts
Advertorial-style concepts
New mechanisms, hooks, angles, and market positioning
Competitor research and creative mining
Analysing winners and turning them into new iterations and concepts
Briefing editors, designers, and other creative team members
Training and mentoring junior Creative Strategists
Building systems and frameworks juniors can use to consistently produce better concepts
Reviewing junior output and helping turn promising ideas into scalable winners
Direct-response psychology at an advanced level
Awareness levels and market sophistication
Hooks, big ideas, mechanisms, desires, pain points, and objections
Why certain creatives scale on Meta
How to build creative systems instead of throwing random ideas at the wall
UK consumer psychology and the supplement / health market
Long-form statics at a very high level
VSLs, UGC, cartoons, advertorials, and other performance formats
How to analyse creative performance and use the data to develop the next generation of concepts
How to teach your thinking to less experienced strategists
We are not looking for someone who has only written a few briefs, worked mainly on organic content, or needs to learn direct response on the job.
We want someone who has already been responsible for serious DTC creative performance, has extensive experience with long-form direct-response statics, and can show actual winning work that spent at scale.
Ideally, you’ve also managed, mentored, or trained other Creative Strategists before.
If you’re genuinely senior and confident you can consistently produce creatives that spend AND build a team capable of doing the same, DM us:
Your best-performing creative work
Previous results / spend behind your winners
Brands you’ve worked with
Examples of long-form statics you’ve created
Your experience managing or training junior strategists
Why you’re the right person to help us dominate the UK market
Junior and mid-level applicants will be ignored.
We’re looking for a true senior operator who wants significant responsibility, significant upside, and the opportunity to build something big.