Our client is a self-funded, performance-driven DTC pet brand. Self-funded means no outside capital, no VC timeline, and no one propping it up for a fund. They operate what they own, move quickly, and pay close attention to the things that make a brand work: the product, the creative, the funnel, the unit economics.

The brand has strong traction across Amazon, TikTok Shop, and DTC with hundreds of thousands of customers across North America.

Compensation

• $120,000 - $150,00 USD + bonus

The Role

We're hiring a Creative Strategist to own a pod of AI video editors and turn briefs into ads that convert. You report to the Head of Performance Creative and you own your pod's output end to end: concept, script, hook, direction, iteration.

The numbers side of this business is covered. What's not covered is the thing the numbers side is permanently starving for: a steady pipeline of test-ready paid creative shipped fast enough to stay ahead of fatigue on Meta and TikTok. Most of it will be AI-generated video. Your job is to make sure it converts.

Why This Role Matters

Creative volume is the growth ceiling. Growth can scale spend faster than the team can produce ads worth scaling. Every week without fresh concepts is CAC drifting the wrong way. This role feeds the machine.

What You'll Own

• Concepts, scripts, hooks, and briefs for your editors, across Meta and TikTok
• Direct AI video output: realism, style consistency, pacing, the hook in the first two seconds
• Brief-to-live turnaround measured in days
• A structured testing rhythm: net-new concepts plus systematic iteration on winners

Performance Fluency

• Live in the dashboards: hook rate, hold rate, CTR, CPA, ROAS
• Turn last week's results into this week's briefs without being asked
• Know a creative problem from an offer or audience problem, and own the first one

AI & Workflow

• AI video generation is the default, not the exception; you know the tools well enough to direct people using them
• Watch competitors' ad libraries weekly and out-ship them

Who You Are

• Hands-on creative background: you came up as a copywriter, editor, or creator, and you can still do the work
• 3+ years in performance creative for paid social at DTC or ecom brands, or at a DR agency, and you've personally moved CPA or ROAS
• You've briefed editors and directed creators and shipped volume through them
• You speak in creative metrics unprompted: hook rate, hold rate, win rate
• You've used AI video tools yourself (Runway, Kling, Veo, HeyGen) and know what they're good and bad at
• Pet, health, or wellness experience, or you can show us why your category transfers
• US business hours, self-directed

Who You Are Not

• Brand or awareness creative that was never accountable to a CPA
• An agency generalist who hands the brief off and moves on
• You've never made the creative yourself, only managed people who do
• AI video is something you're planning to learn

What We Bring

• A profitable, self-funded brand with a Head of Growth ready to spend against everything you ship
• A Head of Performance Creative who's built this before and will coach you
• Full ownership of your pod
• Remote-first