LovePet Labs is one of Thailand's fast-growing DTC pet care brands. We make skin and coat care for dogs and cats, sold through our own website and the major Thai marketplaces. Creative is one of the biggest drivers of our growth.

We don't make content just to look good. We research pet owners, understand their problems and what makes them buy, build angles and hooks, produce the ads, study what works, and use it to make the next ads better.

As we keep growing, we're hiring a Senior Creative Strategist to own our creative engine.

You will own the creative we produce, from customer research and strategy through concepts, scripts, production, performance analysis and iteration. You'll lead and direct the production team, and you'll work directly with the founders.

This is not a traditional branding or social media content role. It combines:

Your mission is simple: build a creative engine that consistently produces winning ads at scale.

A great Senior Creative Strategist at LovePet Labs:

• Builds a consistent system for researching, briefing, producing and iterating new ads

• Ships a high volume of strong new concepts and iterations every week

• Finds new customer segments, hooks, angles and formats that can scale

• Uses ad data to understand why creatives win or lose

• Turns those lessons into better creative every week

• Raises the quality and speed of the people around them

• Takes full ownership without needing constant direction

We will judge this role by the quality, volume and performance of the ads you produce.

Know our customers deeply: their problems, desires, objections and reasons to buy. Use customer reviews, comments, competitor research and performance data to build new personas, angles, hooks, concepts and messaging. You should be able to look at one product and find several different customers, problems and ways to sell it.

Turn insights into clear, ready-to-execute briefs: target customer, angle, hook, script, messaging, visual direction and variations. Strong copywriting matters.

Set priorities, review work, give direct feedback, keep standards high and make sure the team moves fast. Turn concepts into finished statics and videos, working with editors, designers and external partners. You'll also help recruit strong creative talent as we grow.

Our creative decisions are driven by consumer psychology and data. You'll review performance across Meta and TikTok using hook rate, hold rate, CTR, CPA, ROAS and amount spent.

We don't need someone who just reports what happened. We need someone who asks:

• Why did this creative work?

• Why did this one fail?

• What did we learn?

• What should we make next?

This kind of performance creative work is still rare in Thailand, so you don't need to have held this exact role before. We care more about whether you have the ability to become excellent at it.

You may currently be a

• Creative Strategist / Creative Lead

• Creative Director / Associate Creative Director

• Senior Copywriter

• Senior Creative or Content Lead

• Creative Producer

Experience at a digital or social media agency, an ecommerce company or a consumer brand is especially relevant.

We're looking for someone who

• Has sharp creative judgement

• Understands consumer psychology

• Writes strong hooks, concepts and scripts

• Cares about commercial results, not just aesthetics

• Knows Meta and TikTok ads

• Turns performance data into better creative decisions

• Gives clear, direct, useful feedback

• Moves fast and takes ownership

• Holds high standards for themselves and the team

You don't need to know everything on day one. But you need to learn fast, want feedback, and want to become excellent at what you do.

• Salary: ฿100,000 – ฿150,000 / month

• Monday to Friday, 9:00 AM to 6:00 PM

• Fully remote

• Direct access to the founders, with real influence on the company's main growth driver

• Free LovePet Labs products

• Your ads tested on real budgets, with real performance data to learn from

• A modern AI creative toolchain