At BeastLife we're looking for a Retention Marketing Manager to own customer lifecycle marketing and drive repeat revenue through world-class CRM and post-purchase experiences.

Key Responsibilities

• Own the end-to-end retention marketing strategy for our D2C business.
• Drive customer retention, repeat purchases, and Lifetime Value (LTV).
• Build and optimize automated customer journeys using CleverTap.
• Execute CRM campaigns across Email, WhatsApp, Push Notifications, SMS, and In-App channels.
• Improve post-purchase customer experience and reduce churn.
• Segment customers and personalize communication based on behaviour.
• Monitor campaign performance, A/B testing, and key retention metrics.
• Collaborate with Product, Growth, Tech, and Customer Support teams to improve the customer journey.

Requirements

• 5-6 years of experience in CRM, Lifecycle Marketing, or Retention Marketing within a D2C or E-commerce brand.
• Hands-on expertise with CleverTap (mandatory); experience with MoEngage or WebEngage is a plus.
• Strong understanding of customer segmentation, automation, loyalty, and lifecycle marketing.
• Experience with Shopify and performance-driven D2C businesses is preferred.
• Strong analytical skills with experience in Excel, Google Analytics, or BI tools.

If you're passionate about building exceptional customer experiences and driving long-term growth, we'd love to hear from you.