About Mustard Made

Hello, we're Mustard and we make colourful furniture designed to bring joy to everyday spaces. We're a growing, design-led brand selling direct to customers around the world, alongside an expanding B2B channel.

PR + Partnerships has played an important role in that growth, helping people discover Mustard through media, collaborations, brand partnerships and other trusted voices. As we continue to grow, we want to deepen those relationships, create more meaningful opportunities and make sure the brilliant things we do are seen and shared around the world.

We're looking for a PR Manager to join our Newcastle team and help us do exactly that.

The Role

This is a hands-on PR role working closely with our Head of PR + Partnerships to grow Mustard's global brand through earned media, strong external relationships and thoughtful commercial partnerships.

You'll take ownership of PR activity across our global markets, building media relationships, identifying opportunities and managing projects from idea through to delivery. You'll work closely with our external PR agencies and manage affiliate partnerships, using performance insights to help us understand where to focus our time and investment.

This role will suit someone who loves building relationships but also knows how to turn opportunities into results. You'll have the experience and confidence to manage your own workstreams, make recommendations and keep things moving, while collaborating closely with our wider PR + Partnerships, Marketing, Creative, Ecommerce and Wholesale + Trade teams.

What's in it for you?

💡 The chance to be part of a team in a company that's scaling fast

🌍 Work on exciting projects that directly impact customers around the world

🤝 Collaborate with passionate teams who love what they do

🚀 Be part of a growing business where your ideas can shape how we do things

What you'll be doing

PR + Affiliate

• Media relations: Manage Mustard's Australian PR activity, building strong relationships with journalists and media and proactively identifying opportunities that grow awareness and strengthen Mustard's reputation.
• Affiliate partnerships: Manage affiliate activity and partner relationships, using performance insights to recommend where activity should be strengthened, refined or prioritised.
• PR content + assets: Develop pitches, media releases and briefing materials, bringing together the information, imagery and assets needed to turn opportunities into great coverage.
• Agency relationships: Work closely with our external PR and affiliate agencies across global markets, managing day-to-day communication and coordination.

Campaigns + delivery

• Campaigns + launches: Manage PR and partnership workflows across launches, seasonal campaigns and other key Mustard moments, ensuring activity is thoughtfully planned and delivered.
• Media + partner gifting: Manage media and partner gifting and sampling, ensuring opportunities are well coordinated, followed through and tracked.
• Connected campaigns: Work closely with Partnerships, Marketing, Design, Ecommerce and other teams across Mustard to ensure PR activity connects naturally with wider campaigns and brand activity.
• PR Events + Activations: Manage the planning and delivery of PR and media events and activations, working with the wider team and external partners to bring opportunities to life and ensure they are thoughtfully executed.

Performance + ways of working

• Reporting + insights: Monitor performance across PR and affiliate activity, turning results into useful insights and recommendations about where to focus next.
• Planning + prioritisation: Independently manage your workflow and priorities, identifying opportunities and risks, and knowing when broader strategic input is needed.
• Process improvement: Look for practical ways to improve the PR function, using better processes, systems, automation and AI where appropriate to reduce unnecessary administration and create capaci