Company Description Softtrix Tech Solutions Pvt Ltd is a professional website design and internet marketing company that provides customized digital solutions to help businesses grow online. The company offers services in search engine-friendly website design, flash and animation-based websites, and ecommerce-focused digital strategies. As a Google-recognized Premier Partner and one of the top 3% PPC providers in India, Softtrix combines technical expertise with a strong focus on performance. The team emphasizes commitment, passion, empathy, and teamwork, working as an extension of clients’ in-house teams. Softtrix values long-term client relationships, prioritizes quality, and delivers measurable, result-oriented digital marketing solutions.
Role Description This is a full-time, on-site PPC Trainee role based in the Mohali district. The PPC Trainee will support the digital marketing team in planning, creating, and managing pay-per-click campaigns across platforms such as Google Ads and social media ad networks. Daily responsibilities include conducting keyword research, assisting in ad copy creation, setting up campaigns, monitoring performance metrics, and preparing basic reports under the guidance of senior team members. The role also involves learning to optimize bids, budgets, and targeting to improve campaign ROI, as well as staying updated on PPC trends and platform changes. Collaboration with designers and content specialists to align ads with landing pages and overall marketing strategy will be a regular part of the role.

Qualifications

• Foundational understanding of digital marketing concepts, especially PPC advertising and online lead generation.
• Basic analytical skills, with the ability to work with numbers, interpret performance metrics, and use tools like Excel or Google Sheets.
• Strong written and verbal communication skills for drafting ad copy, documenting work, and collaborating with team members.
• Comfort with using online advertising platforms (e.g., Google Ads) and willingness to learn new tools and dashboards.
• Detail-oriented, organized, and able to follow structured processes while managing multiple tasks.
• Demonstrated eagerness to learn, adapt to feedback, and grow into an independent PPC specialist.
• Ability to work on-site in the Mohali district and collaborate effectively in a team environment.
• Preferred: Bachelor’s degree in Marketing, Business, IT, or a related field; any internship or certification in digital marketing or PPC is an advantage.