Performance Marketing Manager
Performance Marketing Manager
About the role
Shape the Future of Waterless Beauty with Oliveda
Waterless Beauty is the fastest-growing sector in the beauty industry, and we are one of the fastest-growing waterless beauty brands disrupting the industry.
About the Role
As our Performance Marketing Manager, you will be responsible for planning, executing, and optimizing paid acquisition across multiple digital platforms. You will play a key role in driving customer acquisition and revenue growth, with a strong focus on performance efficiency, profitability, and scalable growth.
This is a hands-on performance marketing role for someone who understands both the numbers behind customer acquisition and the creative testing required to improve them. You will manage campaigns with a strong focus on achieving Oliveda’s performance goals, including a target ROAS of 3.5x+ where appropriate, while continuously evaluating CAC, CPA, MER, conversion performance, and overall profitability.
You will work closely with Creative, E-commerce, Lifecycle Marketing, and Analytics to ensure paid campaigns are high-performing, on-brand, and aligned with Oliveda’s broader growth strategy.
About Oliveda
Oliveda is a global waterless beauty brand rooted in the power of the olive tree. Founded more than two decades ago, the company grew from a pioneering approach to holistic wellness into a global beauty movement centered around waterless skincare and beauty formulations.
Today, Oliveda is expanding rapidly in the U.S. and internationally, combining decades of olive tree expertise with an innovative approach to beauty that replaces conventional water-based formulations with antioxidant-rich olive tree elixirs.
What You’ll Do
- Plan, launch, manage, and optimize paid acquisition campaigns across Meta, Google, TikTok, and other performance channels
- Own day-to-day paid media performance, budget allocation, pacing, and campaign optimization
- Drive toward company ROAS and customer acquisition targets while balancing scale, efficiency, and profitability
- Monitor and analyze key performance metrics including ROAS, CAC, CPA, MER, conversion rate, and revenue
- Identify performance trends, growth opportunities, and areas requiring optimization
- Develop structured testing strategies across audiences, creative, messaging, offers, funnels, and landing pages
- Partner with Creative and Graphic Design to develop and test performance-driven ad concepts and variations
- Collaborate with E-commerce on landing-page performance, conversion optimization, promotions, and product launches
- Coordinate with Lifecycle Marketing to create a connected customer journey from paid acquisition through retention
- Provide clear performance reporting, insights, and recommendations to leadership
- Stay current on platform changes, attribution developments, emerging channels, and performance marketing best practices
What We’re Looking For
- 3+ years of hands-on experience in performance marketing, paid media, or digital customer acquisition
- Proven experience managing and scaling paid campaigns while maintaining strong efficiency and profitability
- Advanced working knowledge of Meta Ads Manager and Google Ads
- Strong analytical skills with the ability to translate performance data into actionable decisions
- Strong understanding of ROAS, CAC, CPA, MER, conversion funnels, and customer acquisition economics
- Experience developing and executing structured A/B testing strategies
- Experience in e-commerce or DTC; beauty, skincare, wellness, or consumer-brand experience is highly preferred
- Ability to operate effectively in a fast-paced, high-growth environment
- Strong communication skills, testing mindset, and sense of ownership
Nice to Have
- Experience with TikTok Ads and emerging paid-media platforms
- Experience with creative strategy and performance-driven messaging
- Experience scaling campaigns across U.S. and international markets
- Understanding of UGC-driven advertising strategies
- Experience with landing-page optimization and conversion-rate optimization (CRO)
- Familiarity with attribution and e-commerce analytics platforms
- Experience working with founder-led or rapidly scaling DTC brands
Why Join Oliveda
- Be part of the rapidly growing waterless beauty movement
- Help scale a category-defining global beauty brand
- Have a direct impact on customer acquisition, revenue growth, and international expansion
- Work in a dynamic, entrepreneurial environment with meaningful ownership
- Collaborate closely with Creative, E-commerce, Lifecycle Marketing, and other key growth functions
- Competitive compensation and opportunities for professional growth
Job Details
- Job Type: Full-Time
- Location: Culver City, CA - On-Site
- Compensation: $125,000- $165,000 annually, based on experience and qualifications
Benefits
- Medical, dental and vision insurance
- 401(k) retirement plan
- Life and disability insurance
- Paid time off and company holidays
- $250 monthly employee perk allowance
- 50% employee discount on all products
- Additional voluntary benefits and employee perks
Benefits are subject to eligibility requirements and applicable plan terms.
Olive Tree People Inc., as a Oliveda International, Inc. subsidiary, as well as the European companies, Oliveda Deutschland GmbH, as Olive Tree Farmers SL, were founded by the German real estate investor Thomas Lommel and have more than 20 years of experience in management and organic certification growing mountain olive trees, in the extraction of first-class, internationally award-winning extra virgin olive oils, the extraction of hydroxytyrosol, and in the production and distribution of waterless holistic beauty products and devices related to the olive tree. Lommel is the inventor of the Olive Tree Therapy, 10 years in 14 days, as well as the inventor of olive matcha, which is based on the ground olive leaf. Also unique is the coffee replacement developed by Lommel, which is based on the olive leaf and hydroxytyrosol. In addition, Lommel is successfully active in the rapidly growing mindfulness industry with the olive tree sound bath meditation he developed and the frequencies of his olive trees, which he makes available worldwide. In addition to the registered beauty brands, Oliveda and LA Dope, as well as Re:connected to Nature, The Intuition of Nature, and Olive Mush, to name just a few brands, Lommel is the region's largest conservationist and protector of over 30,000 one-hundred-year-old mountain olive trees, and, with his Thomas Lommel Foundation, brings the water that he does not use in his waterless beauty products to the people of Africa by building water wells on site. In addition to online sales and a Europe-wide branch network of retail stores, Oliveda Deutschland GmbH operates its own flagship stores in Berlin and Düsseldorf. The brand's treatment concepts are unique worldwide, and their effectiveness has been confirmed by conventional medicine. Read our book The Olive Tree Therapy, 10 Years in 14 Days. Waterless beauty has been called “The Next Big Thing” in articles in U.S. Vogue, Harper’s Bazaar, InStyle, Elle, Forbes, and many others.
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