Performance MarketingDelhi, India (On-site) ∙ Full-time
Performance Marketing
On-siteDelhi, IndiaFull-timePosted 4 days ago
About the role
Key Responsibilities
- Develop, execute, and scale performance marketing campaigns across Meta, Google, Amazon, Flipkart, and quick commerce platforms.
- Monitor, analyze, and optimize campaign performance using Google Analytics and other analytics tools to maximize ROAS and drive sustainable business growth.
- Manage and optimize the Shopify website, including landing pages, conversion funnels, app integrations, and overall website performance.
- Enhance customer journeys and conversion rates through A/B testing, landing page optimization, and UI/UX improvements.
- Develop and implement retention marketing strategies across Email, SMS, WhatsApp, and loyalty programs.
- Take end-to-end ownership of the D2C growth funnel, encompassing customer acquisition, conversion, engagement, and retention.
- Monitor and optimize key business performance metrics, including CAC, ROAS, LTV, conversion rates, and repeat purchase rates.
- Collaborate closely with the Founder and leadership team to define growth strategies, establish performance objectives, and develop strategic roadmaps.
- Proven experience in performance marketing across Meta, Google, marketplaces, and quick commerce platforms.
- Strong understanding of Google Analytics, attribution, campaign tracking, performance measurement, and data-driven decision-making.
- Hands-on experience with Shopify, including website optimization, integrations, conversion funnels, and performance management.
- Strong analytical, problem-solving, and execution capabilities.
- Solid understanding of conversion rate optimization (CRO), retention marketing, and customer lifecycle management.
- Ability to independently manage and execute multiple D2C growth initiatives in a fast-paced and performance-driven environment.
Doctor's Choice
Actively hiring1 open role
At Doctor’s Choice, we believe great food should never be a compromise between taste and nutrition. Yet, most everyday favourites are either delicious but lacking in nutrition, or healthy but hard to enjoy. That’s the gap we set out to bridge.
SectorHealth & Wellness
HeadquartersGurugram, India
Employees85
Founded2022
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