TwinklingTree, in partnership with Puck

UK, fully remote. £50,000 to £75,000 plus 10 to 20 percent bonus.

Your evidence sets your level. Not your years.

TwinklingTree is making one flexible-level hire for a Performance Creative Strategist. Bring strategist-level evidence and you'll join at strategist scope. Bring senior-level evidence of ownership, scale and systems, and you'll join at senior scope, with the AI content system yours to shape. One door, one application, and we set the level together based on what you can show.

THE COMPANY

TwinklingTree sells decorative lighting people fall a little bit in love with. Fairy-lit trees, tulip lamps, glowing gardens. Warmth you can plug in.

Behind the storefront sits an AI-native operation growing 250 percent year on year and tracking toward 30 million dollars in revenue. In-house software, automations, and a creative engine that ships concepts to market in days, not weeks. More than 10 million dollars a year goes into paid social, and this role owns the thinking behind it.

THE ROLE

You develop the research, audience opportunities, concepts and briefs behind the paid-social creative, then read the results and turn the learning into the next round of tests. Your concepts get real budget behind them, quickly, and you see performance feedback on every round.

What you'll own

• Customer research: customers, competitors, reviews and market trends.
• Audience discovery: untapped audiences, customer desires, objections and market gaps.
• Creative development: hooks, scripts, storyboards and production-ready briefs.
• AI leverage: using AI to improve research, ideation and production without outsourcing your judgment.
• Performance review: hook rate, hold rate, CTR, CPA and conversion.
• Feedback: giving editors and AI creative specialists clear, practical direction.
• Testing: structured tests across messages, formats and audiences.
• Learning: recording what worked and making each creative round stronger than the last.

If you join at senior scope, you'll also define the operating model for the AI content system, build the scorecards and feedback loops that lift creative quality, set priorities across audience discovery, briefing, production and iteration, partner with media buying on what to test, scale or stop, and raise the strategic standard of the wider creative team.

YOUR FIRST NINETY DAYS

Success is defined before you start. In your first thirty days you audit the customers, the performance data, the creative output and the briefing process, identify the highest-value gaps, and begin shipping clear, useful briefs the team can execute.

By day ninety your concepts are producing winners or valuable learning, performance insights consistently shape production, and the team has a clearer pipeline of audiences and tests. At senior scope, day ninety also means practical improvements across the AI content workflow and a learning system the whole team works from.

WHAT YOU'LL BRING

• At least one year in performance creative, direct-response marketing or closely related DTC ecommerce work.
• Strong customer research, concepting and brief-writing ability.
• Working fluency in Meta creative metrics and performance diagnosis.
• The ability to turn data into a clear creative decision and next test.
• Strong written English and experience communicating with creative teams.
• Confidence using AI tools while retaining independent strategic judgment.
• Evidence of campaigns, concepts, briefs or strategic work you can talk us through.
• For senior scope: ownership at meaningful scale, systems thinking, and the ability to improve the work of others. Not years alone.

Bonus points for TikTok or YouTube advertising, work targeting US consumers, UGC or AI creator management, multi-brand experience, and tools like Motion, Foreplay, Atria or Triple Whale.

COMPENSATION AND LOGISTICS

£50,000 to £75,000 base.

The range is real: the lower half reflects strategist scope, and the upper half is reserved for evidence of senior-level ownership and results.

Plus a bonus of 10 to 20 percent of base. Fully remote in the UK.

HOW TO APPLY

Click the Apply button on this posting. It takes you to the full role brief, where the application lives. This search is managed by Puck, a hiring partner, not a job board. Applications come straight to our team and every one gets a reply. Apply once with your best evidence and we'll calibrate the level together.