About Smiley

The Smiley Company is a globally renowned, award-winning licensor working with leading licensees and premier retail partners to bring our family of brands to life. Our presence spans fashion, home, entertainment, lifestyle and consumer goods categories. For over 50 years, Smiley has inspired optimism and creativity through innovative, iconic products that remind people of the power of a smile.

We are a dynamic international business where creativity, collaboration and entrepreneurial thinking drive everything we do.

About the role

SmileyWorld Ltd is looking for a creative and proactive Japanese-speaking Marketing Assistant to support our marketing activities for the Japanese market.

Based in London and reporting to the Senior Marketing Manager, Asia, you will help manage Smiley’s Japanese social media presence and create and adapt content so that it feels relevant, engaging and culturally appropriate for audiences in Japan. You will also support communication and coordination between Smiley’s Global Marketing, Asia Marketing and Japan business teams.

This part-time role would suit someone who understands Japanese social media, online trends and digital culture and enjoys turning cultural insights into engaging copy and visual content.

Key responsibilities

• Manage the day-to-day content schedule for Smiley’s Japan Instagram account.
• Create, adapt and localise social content for Japanese audiences while maintaining Smiley’s global brand identity and tone of voice.
• Design and edit original social media visuals, graphics, Instagram Stories and short-form videos.
• Write and edit engaging Japanese-language captions and marketing copy, adapting global messaging for local audiences.
• Work with the Asia Marketing team to coordinate content calendars and marketing activities.
• Support communication and coordination between Smiley’s Global Marketing and Japan business teams.
• Monitor Japanese social media and digital culture to identify relevant trends, timely content opportunities and potential local collaborations.

Qualifications and experience

• Based in London and fluent in Japanese and English.
• A strong understanding of Japanese social media, online communities and digital culture.
• Excellent Japanese writing skills, with the ability to adapt messaging for different audiences.
• Experience using Canva, Adobe Creative Suite or similar tools to create content.
• Hands-on ability to design and edit social media visuals independently.
• Experience managing Instagram accounts or creating Instagram content is highly preferred.
• Creative, organised and proactive, with strong attention to detail.
• Comfortable communicating and collaborating with colleagues across the UK, Asia and Japan.
• Able to manage priorities independently within a part-time working schedule.