SRAM LLC is one of the world's largest suppliers of components to the bike industry. Established in Chicago in 1987, SRAM continues to promote cycling through its products, its advocacy, and its employees who are dedicated to improving the cycling experience.

Today, SRAM employs more than 4,500+ employees, 20+ locations. SRAM is proud to be an equal opportunity employer.

What this role owns

• Regional marketing plan (within global framework)
• Local campaign adaptation and execution
• Regional social media presence and content
• Local athlete, ambassador, and KOL relationships
• Regional events and activations
• Local AM (aftermarket) marketing relationships
• Regional marketing budget

Responsibilities

Strategy & Planning

• Translate global category and brand campaigns into a regionally relevant marketing plan
• Participate in the Annual Planning Process; provide local market insights and voice-of-customer input to Global
• Own the regional marketing calendar, aligning with the Regional Sales Director and shared cross-functional calendar
• Conduct ongoing gap analysis to identify market-specific opportunities (new technology adoption, channel whitespace, competitive dynamics)

Campaign & Content Execution

• Execute global product and category campaigns locally-adapting creative, messaging, and channel mix for regional relevance
• Create and manage regional marketing content across relevant platforms (social, digital, events, trade)
• Maintain and grow SRAM's presence on regionally influential media and social platforms
• Manage brand reputation locally: monitor sentiment, respond to issues, and amplify positive stories

Events, Sponsorships & Local Activation

• Plan and execute regional launch events, trade shows, dealer/retailer programs, community rides, and race sponsorships
• Identify, prioritize, and manage local athletes, key opinion leaders, ambassadors, and cycling teams in alignment with global standards
• Support SRAM-owned and customer events, including booth setup, experience bikes, and rider support

Sales & Channel Alignment

• Work hand-in-hand with the Regional Sales Director to align marketing activity with sales priorities and GTM execution
• Support local OEM relationships; leverage local dealer and distribution partnerships to amplify campaigns
• Communicate new product information and launch plans to distributors, key OEM brands, and dealers
• Support technical training activities and product knowledge clinics in the region

Measurement & Reporting

• Deliver regional marketing KPIs as defined within the global KPI framework
• Monitor, report, and optimize regional marketing performance; surface insights back to Global Marketing
• Provide regular feedback through shared feedback loops and governance structure

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience
• 5+ years of marketing experience, with at least 2 years in a regional or field marketing role
• Experience in the cycling, outdoor, or action sports industry strongly preferred
• Demonstrated experience executing multi-channel marketing campaigns
• Willingness to travel regionally (~30–40%) and flexibility for event-driven schedules