What you will be doing

• Support the planning and execution of marketing campaigns and initiatives across online and offline channels, including events and promotional activities
• Student Recruitment project into My Sony Rewards program
• Ad hoc requests for assets creation and short-form video production for Tiktok

What you should have

• Organisational and project coordination skills, with the ability to manage multiple tasks stakeholders
• Basic understanding of UX, copywriting and design skill sets
• Hands-on experience with using Canva for small design work

Learning Outcomes

• Understand how integrated marketing campaigns are planned and executed across channels
• Gain exposure to campaign timelines, coordination workflows, and asset management
• Learn to support execution tasks such as briefing, content scheduling, tracking, and reporting
• Develop ability to work with cross-functional stakeholders (creative, sales, digital teams)
• Develop competency in TikTok content formats, trends, and platform algorithms
• Learn how to evaluate content performance using key metrics (views, engagement rate, watch time)
• Through the student recruitment project into the My Sony Rewards program, learn about customer loyalty program, focusing on how to effectively/efficiently recruit, engage and retain customers through rewards and incentives.