MISSION OF THE JOB

To drive and execute trade marketing initiatives for Giorgio Armani brands in the Japan market with a strong hands-on approach.

Based on global marketing guidelines, the role translates strategy into concrete, market-relevant actions tailored to local retail and customer needs.

The position directly contributes to sales growth, store traffic, and customer engagement through effective in-store marketing, promotions, and brand experiences, while ensuring brand consistency and execution excellence.

MAIN RESPONSIBILITY

1) Trade Marketing Planning & Execution

・Plan and execute trade marketing initiatives for each brand in line with the annual marketing calendar.

・Translate global HQ guidelines into actionable, locally adapted trade marketing activities.

・Develop store-specific and market-driven promotional ideas based on sales data, store performance, and customer insights.

・Analyze campaign performance (sales uplift, traffic, CRM response) and propose continuous improvements.

2) Promotion & Marketing Tools Management

・Plan, develop, and manage promotional materials including DM, EDM, catalogues, and in-store tools (POP, VMD-related materials).

・Create content briefs, review materials, and manage end-to-end production timelines.

・Utilize CRM data to design and execute segmented customer communication.

・Coordinate closely with vendors and agencies, managing schedules, costs, and quality.

3) Event & In-Store Activation Management

・Plan and execute in-store events, VIP activations, pop-ups, and seasonal campaigns.

・Coordinate with Retail, CRM, PR & Communication, and HQ teams to ensure smooth execution.

・Be present on-site when required to manage execution quality and handle real-time issues.

・Prepare post-event reports with performance analysis and improvement recommendations.

4) Budget, KPI & Project Management

・Manage assigned budgets and ensure cost-efficient execution of trade marketing initiatives.

・Track KPIs, timelines, and priorities across multiple projects.

・Prepare regular performance reports for management and provide actionable insights.

5) Team & Cross-Functional Collaboration

・Work closely with Marketing team members, supporting daily operations and mentoring junior staff.

・Collaborate on a daily basis with Retail, MD, CRM, and PR & Communication teams to deliver integrated marketing initiatives.

・Maintain strong communication with store teams to ensure effective implementation and feedback collection.

REQUIRED EXPERIENCE, SKILLS and COMPTENCY

・5+ years of progressive experience in trade/brand/retail marketing of retail companies, ideally within the luxury or premium fashion industry.

・Proven experience in in-store promotions, retail activations, and event execution.

・Strong analytical skills with the ability to evaluate performance using sales and CRM data.

・Solid project management skills with the ability to manage multiple initiatives simultaneously.

・Experience working with vendors, agencies, and production partners.

・Excellent communication and coordination skills in a cross-functional environment.

・Business-level proficiency in Japanese and English (daily interaction with local teams and HQ).

DEPARTMENT: Marketing

DIRECT REPORT TO: Marketing General Manager

SUBORDINATES: 0