Wycon Cosmetics is an Italian beauty brand founded in 2009 by Gianfranco Satta and Raffaella Pagano, with the vision of making high-quality make-up accessible by combining innovation, performance, and Made in Italy style.

Today, Wycon Cosmetics operates over 300 stores worldwide, with an established presence across strategic markets in Europe, Asia, the Middle East, and North Africa, supported by an ambitious international expansion plan.

Our 2026 Awards

• Best Visual Experience
• Best Retailer Elite

Role Overview

The Head of Marketing & Commercial Strategy will be responsible for driving high-impact commercial marketing strategies, with a strong focus on drive-to-store, sell-out, and sales maximization.

This role reports directly to the CEO and works in close collaboration with the Retail, Sales, Product, and Merchandising teams.

Responsabilities

• Definition and implementation of the marketing strategy aligned with commercial objectives.
• Development of drive-to-store activities to increase in-store traffic and conversion rates.
• Planning of promotional and commercial strategies to maximize sales and margins.
• Coordination of product launches, promotions, and special initiatives focused on sell-out.
• Analysis of key commercial KPIs (sell-in, sell-out, traffic, conversion, ROI).
• Optimization of pricing, promotion, and assortment levers.
• Support for the retail and wholesale network with sales-oriented tools and campaigns.
• Management and development of the marketing team.
• Continuous collaboration with the Product department to improve performance and inventory turnover.

Requirements

• Extensive experience in marketing roles with strong commercial accountability.
• Background in retail, beauty, fashion, or FMCG sectors.
• Data-driven approach, highly focused on KPIs and results.
• Proven experience in managing promotional and drive-to-store activities.
• Leadership skills, strategic vision, and operational pragmatism.
• Fluent in both Italian and English

What We Offer

• Opportunity to join a fast-growing international company
• Exposure to global markets and international expansion projects
• Professional development and growth opportunities
• Collaboration with cross-functional and international teams
• Direct contribution to the global launch of innovative beauty products

Employment Details

• Compensation: Package and level will be aligned with experience and seniority.
• Contract type: Full-time
• Location: Dubai, UAE – On-site

This job posting is open to all genders, ages, and nationalities, in compliance with applicable equal opportunity regulations.