TITLE Manager, Paid Media

DEPARTMENT Paid Media

DIVISION NP Digital Australia

LOCATION Hybrid - Melbourne, Australia

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

This is a newly created role to support our growing Paid Media team.

Neil Patel Digital Australia (NPD) is seeking an energetic, data-driven, and innovative Paid Media (Search & Social) lead to join our Paid Media team. The ideal candidate has 3-5 years of managing paid search budgets of over $500k per month and understands what it takes to lead and mentor a small team of direct reports.

The Paid Media Manager will be responsible for leading small and large-sized media strategy, monitoring performance, and reporting to clients. This person will also be expected to directly manage high-value client initiatives and provide strategic guidance for a team of Paid Media professionals.

This role will also work closely with the Head of Paid Media AU to build out our paid media offering within the APAC market and develop standard processes and procedures as we grow. This is a roll- up-your-sleeves kind-of position that has serious scope to grow as our business expands.

To be considered, candidates must currently reside and be eligible to work in Australia.

ABOUT THE RESPONSIBILITIES

Reporting to Head of Paid Media AU, the Paid Media Manager will be responsible for driving client success within their own book of business and for helping to train and mentor our junior team members across best practices for Search and Social Paid Media.

• Develop and support end-to-end multi-channel strategy to align with brand and original content goals and initiatives (Lead-Gen & Ecommerce)
• Own channel measurement; tracking, monitoring, brand lift studies and optimizing performance against critical metrics
• Coordinate with Creative, PPC, analytics, SEO, social and web development teams
• Develop creative testing roadmap and participate in creative briefing and performance readouts
• Provide clear creative direction to designers
• Clearly communicate campaign changes and performance to the Account Management team and other strategic partners
• Set up, optimize and execute paid media campaigns using Facebook Ads and Google Ads
• Write and review copy for paid ad campaigns informed by SEO/SEM best practices
• Monitor daily advertising spend per channel to align with client’s monthly budgets
• Report on campaign performance and providing strategic recommendations
• Build projections and forecast calculations as it pertains to incremental client growth
• Interface with C-level client contacts on a regular basis independently
• Manage the day-to-day team activities, project management and task prioritization, and campaign best practices and tools adoption.
• Manage a team of junior specialists and effectively coach and mentor team members to improve overall team performance

ABOUT YOU

• 3-5 Years of hands-on experience setting up, optimizing and reporting on Paid Search & Social campaigns
• You must have extensive experience with Facebook and Google Ads
• Experience using Google Analytics and Google Tag Manager
• Extensive experience setting up Facebook Ads includes pixel tracking and configuration
• Strong knowledge of eComm/Retail/Shopping marketing tactics
• Strong Attention to Detail
• Strong Presentation Skills, Creative, Customer Focused & Action Oriented

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees.

ABOUT OUR CULTURE

We value our best-in-class company culture, which is result-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.