<div><strong>Manager – D2C Website Growth &amp; Performance Marketing</strong><br><br> <strong>Who We Are:</strong><br>Yoga Bar is a Bangalore-based health-food brand on a mission to make the country eat healthier. As part of the ITC ecosystem, we are scaling rapidly across all channels.<br>We’re looking for a hands-on, data-driven Associate – D2C Website Growth &amp; Performance Marketing who can take ownership of the Yoga Bar website as a business and growth channel.<br><br><strong>What You Will Work On:</strong><br>• Build and scale performance marketing for Yoga Bar’s D2C website.<br>• Drive profitable customer acquisition while continuously improving ROAS, CAC, LTV and payback periods.<br>• Scale existing acquisition channels while identifying and unlocking new customer acquisition opportunities.<br>• Build data-driven experimentation frameworks to improve campaign performance and marketing efficiency.<br>• Develop repeatable performance marketing playbooks for product launches, campaigns and new market opportunities.<br>• Work closely with the Brand, Creative, E-commerce and CRM teams to build a strong and consistent customer acquisition funnel. What You'll Own<br>• End-to-end ownership of paid acquisition across Meta, Google and other relevant high-impact channels.<br>• Own the performance marketing P&amp;L;, with accountability for acquisition efficiency, contribution margin, payback and long-term profitability.<br>• Drive budget planning, forecasting, attribution analysis and channel performance optimisation.<br>• Track and optimise key metrics including ROAS, CAC, LTV, CVR, AOV, contribution margin and payback period.<br>• Build a strong culture of experimentation, analytics, automation and execution.<br>• Work with creative teams to develop and test performance-led ad creatives, messaging and landing pages.<br>• Analyse customer and campaign data to identify opportunities for improving conversion and customer lifetime value.<br>• Continuously test new audiences, creatives, offers, campaigns and acquisition strategies.<br>• Monitor competitors and category trends to identify new growth opportunities for Yoga Bar’s D2C business.<br><br><strong>What We're Looking For:</strong><br>• 2–4 years of experience in performance marketing, D2C growth, digital marketing or a similar role.<br>• Hands-on experience managing Meta Ads, Google Ads and other paid acquisition channels. • Experience working on D2C/FMCG/consumer brands is strongly preferred.<br>• Strong understanding of ROAS, CAC, LTV, contribution margin, payback and conversion funnels.<br>• Strong analytical skills with the ability to translate data into actionable business decisions. • Experience working with GA4, Excel/Google Sheets and marketing analytics tools.<br>• Strong understanding of the complete acquisition fi website fi conversion fi repeat purchase funnel.<br>• Comfortable managing budgets and taking ownership of business outcomes rather than just campaign execution.<br>• Ability to work in a fast-paced, high-growth environment with a strong bias towards experimentation and execution. Good to Have<br>• Experience managing performance marketing for an FMCG, food, health, beauty or other consumer D2C brand.<br>• Experience with Shopify / Shopify Plus.<br>• Exposure to CRO, A/B testing and landing-page optimisation.<br>• Experience working with CRM/retention teams to improve repeat purchases and LTV.<br>• Experience working with performance marketing agencies or external partners.<br><br><strong>Role Details</strong><br>Designation- Associate – D2C Website Growth &amp; Performance Marketing<br>Experience- 2–4 years</div><div>Location- Bangalore</div><div>Work Mode- Work from Office</div>