Influencer Marketing Manager - Creator Partnerships, Affiliate + UGC

Location: New York City / Hybrid

Schedule: 4 days in person, 1 day remote

Salary range: $80,000–$105,000, depending on experience

About RUTI

RUTI is a women’s fashion brand designed for women 35+. We create elevated, easy-to-wear pieces with a focus on fit, comfort, versatility, and modern styling.

We’re looking for an Influencer Marketing Manager to help grow our creator program across ShopMy, LTK, gifting, UGC for paid ads, creator outreach, and performance follow-up.

This is a hands-on role for someone who understands creators, has strong taste, is highly organized, and knows how to connect influencer activity to business results.

What you’ll do

- Identify and outreach to creators who are a strong fit for RUTI

- Manage creator communication across gifting, affiliate, paid opportunities, and UGC needs

- Manage day-to-day activity across ShopMy and LTK

- Track weekly creator performance, including revenue, clicks, mentions, and content output

- Identify top performers, rising creators, and creators who need follow-up

- Coordinate gifting, product selections, and creator follow-up

- Help identify creators who can produce strong UGC for paid social

- Review creator content for quality, fit, and usability

- Support creator activations around product launches, promotions, and seasonal moments

- Prepare weekly updates with what worked, what needs follow-up, and where we should prioritize time or budget

What we’re looking for

- 3+ years of experience in influencer marketing, creator partnerships, affiliate marketing, social media, or a related role

- Experience with DTC, ecommerce, fashion, beauty, lifestyle, or retail brands preferred

- Experience with ShopMy, LTK, affiliate platforms, or creator performance reporting strongly preferred

- Strong creator judgment and understanding of what makes someone a good brand fit

- Strong communication skills and a warm, natural writing style

- Highly organized

- Comfortable looking at performance data and making practical recommendations

- Good visual taste and understanding of what content feels on-brand

- Able to balance creator relationships, content quality, and revenue goals

Nice to have

- Experience with UGC for paid ads

- Shopify experience

- Basic understanding of Meta ads / paid social creative

- Experience managing gifting logistics

- Familiarity with women’s fashion, styling, and creator-led commerce

You’ll be a strong fit if you are organized, proactive, practical, and excited by both creator relationships and revenue growth.

To apply

Please submit your resume and any relevant examples of creator, influencer, affiliate, or UGC work you’ve managed.