Our client is a self-funded, performance-driven DTC pet brand. Self-funded means no outside capital, no VC timeline, and no one propping it up for a fund. They operate what they own, move quickly, and pay close attention to the things that make a brand work: the product, the creative, the funnel, the customer experience, and the unit economics.

The brand has strong traction across Amazon, TikTok Shop, and DTC, serves hundreds of thousands of customers across North America, is profitable, and is on a clear path to a significant outcome in the next 24 to 36 months.

Compensation

• $190K to $230K base salary
• 20% performance bonus
• Equity participation, with acceleration at exit

The Role

We're hiring a Head of Performance Creative to build the ad production system so the Head of Growth can focus on spending against it.

The numbers side of this business is covered. What's not covered is the thing the numbers side is permanently starving for: a high-volume, high-velocity pipeline of paid creative shipped fast enough to keep testing ahead of fatigue across Meta, TikTok Shop, Amazon, and DTC. The centre of that pipeline is AI-generated video built to convert.

You will build and own that system end to end: the testing framework, the production pipeline, the team. You will direct strategists, editors, and creators, live in the ad account, know which concepts are winning and why, and ship the next round before anyone asks.

Why This Role Matters

Creative volume is the growth ceiling. The Head of Growth can scale spend faster than the company can produce ads worth scaling. Every week without enough fresh concepts is paid CAC drifting the wrong way. This role removes that ceiling.

What You Will Own

The Creative System

• Paid creative output end to end: concepts, scripts, briefs, production, post, delivery, across Meta, TikTok Shop, Amazon, and DTC
• The AI video pipeline: tools, prompts, workflow, quality bar. Hyper-realistic UGC-style, animated, product-led, at volume
• A structured testing pipeline: high volume of net-new concepts plus systematic iteration on winners
• The creator and UGC supply chain where real footage still beats generated
• Brief-to-live measured in days, not weeks

Performance Fluency

• Live in the dashboards the Head of Growth does: hook rate, hold rate, CTR, CPA, ROAS, win rate
• Turn performance data into the next round of creative without being asked
• Know a creative problem from an offer or audience problem, and own the first one, loudly

Team and Production Leadership

• Build and run the creative team: strategists, AI video editors, designers, contractors, and tools
• Set output standards and hold the line: volume without slop, speed without rework
• Coach the strategists to run their own pods the way you'd run them

Testing and Iteration

• Design creative tests that isolate variables and produce learnings, not just assets
• Maintain the swipe file, angle map, and winning-footage library
• Watch competitors' ad libraries weekly and out-ship them

Who You Are

If every line below feels like we wrote it about you, you are probably the person we are hiring.

• 5+ years in performance creative for paid social at DTC/ecom brands or a DR agency, and you've personally moved CPA or ROAS at scale and can say by how much
• You've built a creative system, not just made ads inside one: the testing rhythm, the briefing conventions, the team
• You've shipped high volume and can tell us how many concepts your team produced per week and what your win rate was
• AI video is already in your workflow; you know what Runway, Kling, Veo, and HeyGen are good and bad at
• You speak in creative metrics unprompted: hook rate, hold rate, win rate, cost per winning concept
• Pet, health, or wellness experience, or you can show us why your category transfers
• You can't watch someone else's ad without rewriting the hook in your head

Who You Are Not

If any of these feel like you, we respect the honesty, but this is not the role.

• Brand or awareness creative, beautiful work that was never accountable to a CPA
• An agency generalist who hands the brief off and moves to the next client
• You've never been responsible when creative performance dipped
• You need a strategist to tell you what to make
• A great individual creator who has never run a team or a pipeline
• AI video is something you're planning to learn

What We Bring

• A profitable, self-funded brand with a Head of Growth ready to spend against everything you ship
• Full ownership of the creative function: your system, your team, your standards
• Remote-first
• A path to meaningful equity outcomes within a 24 to 36 month exit window
• Your work in the P&L every single week

One Last Thing

If you're reading this thinking "I already run this machine somewhere else, but I don't own any of it," that is exactly who this role is for.