Location: Longmont, CO (Hybrid Preferred)

Type: Full-Time

Hele Outdoors builds premium car camping gear that helps people sleep comfortably in their vehicles and spend more time exploring the outdoors. We're a fast-growing outdoor brand on a mission to make adventure more accessible through thoughtfully designed products. Over the past few years we've grown from an idea into a nationwide brand with thousands of customers, and we're just getting started. We're looking for someone who wants to build something meaningful—not just clock in and out.

This is not a traditional marketing manager position. You'll be responsible for making sure our marketing engine runs smoothly. You'll work directly with the founder to take ideas from the whiteboard to reality by coordinating projects, designing & organizing campaigns, and keeping everything moving. If you're highly organized, love solving problems, and enjoy wearing lots of hats, you'll thrive here - and have a ton of fun along the way!

• Own our marketing calendar
• Coordinate product launches & campaigns 
• Manage campaign timelines
• Ensure deadlines are met
• Organize priorities each week

• Ensure product pages are optimized with relevant content/imagery 
• Optimize design & UX
• Hire/Work with developers when/if needed

• Coordinate content shoots (website & social media)
• Organize influencer partnerships
• Manage content calendar
• Help execute social campaigns
• Repurpose content across platforms

• Plan trade show logistics
• Coordinate event materials
• Organize marketing inventory
• Manage timelines before events
• Handle sponsorship opportunities

• Manage campaign calendar
• Coordinate product launches
• Build and optimize Klaviyo flows
• Track campaign performance

• Create compelling ad copy & coordinate shoots based on campaign direction
• Manage Meta & Google Ads Performance

You'll regularly hire/work with contract

• Photographers
• Videographers
• SEO specialists

• SEO rankings and website performance 
• Website conversion rate 
• Traffic sources
• Email conversion
• KPI’s & accelerators

• Love organization
• Enjoy solving problems
• Naturally take ownership
• Like wearing many hats
• Have excellent attention to detail
• Communicate exceptionally well
• Can juggle multiple projects without dropping the ball
• Are excited about building a growing outdoor brand
• Love to use your design skills 
• Can visualize a “bigger picture” and take appropriate steps to reach it

Preferred

• 2–5+ years in marketing, project management, operations, e-commerce
• Experience with Shopify
• Experience with Klaviyo
• Familiarity with Meta Ads
• Familiarity with Google Analytics
• Experience coordinating contractors or agencies
• Excellent written communication
• Strong organizational skills
• Graphic design knowledge

Bonus

• Outdoor industry experience
• Photography or content experience
• SEO knowledge

After 90 days, you'll have:

• A clear marketing calendar
• Organized project management system
• Contractors working efficiently (if applicable)
• Product launches running smoothly
• Trade shows coordinated
• Upcoming campaigns on schedule 
• Weekly reporting in place
• The founder spending more time on strategy and less time chasing projects

• Competitive salary based on experience + bonuses based on performance
• Paid time off (15 days/year)
• Free employee gear 
• Opportunities for career growth
• Flexible work environment
• Opportunity to help shape a rapidly growing outdoor brand

We're a small team where your work genuinely matters.

4 day work week - yup that’s right! We want you spending your Friday outdoors or doing something you love.

You'll have a direct impact on the direction of the company, work closely with the founder, and help build a brand that inspires people to get outside and explore.

If you're looking for a role where you can make a meaningful impact every day, we'd love to hear from you.