About

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

Location: London

Reporting to: Head of PR and Partnerships / PR Manager

Opportunity: 2 x 6 month FTC

The Role

Norton Motorcycles is looking for an experienced Dealer Network Development Manager to support the expansion of our premium retail network across the UK and, where required, internationally.

This is a highly commercial, field-based role with responsibility for the full dealer development lifecycle - from identifying and assessing potential partners through negotiation, appointment, showroom preparation, launch and initial post-opening performance.

You will identify priority markets, source and recruit high-quality dealer partners, lead commercial negotiations and coordinate the successful opening of new Norton dealerships. Following launch, you will work closely with dealer principals and their teams to embed Norton standards, develop sales and aftersales operations and build sustainable commercial performance.

The role will suit an individual with strong experience in automotive, motorcycle, premium mobility or franchise/dealer network development, who combines commercial acumen with excellent relationship-building and project management skills.

Responsibilities

• Support the planning and execution of global and regional PR initiatives.
• Build and maintain strong relationships with journalists, editors, influencers and key media contacts.
• Coordinate motorcycle media loans, press reviews and evaluation programmes.
• Support international motorcycle launches, press ride events and media briefings.
• Create engaging press materials including press releases, media kits and campaign content.
• Work closely with internal teams across Brand, Product, Digital, Events and Leadership.
• Coordinate with external PR agencies to ensure consistent messaging and delivery against objectives.
• Monitor media coverage, analyse PR performance and prepare reporting insights.
• Support ambassador, influencer and stakeholder communications.
• Assist with budget tracking and financial administration activities.

About You

Essential

• 2+ years' experience in Public Relations, Communications or Media Relations.
• Experience within automotive, motorcycle, motorsport, luxury, lifestyle or enthusiast-led brands.
• Excellent written and verbal communication skills.
• Ability to translate technical information into compelling and engaging stories.
• Experience managing media relationships and PR agency partners.
• Strong organisational skills and ability to manage multiple projects simultaneously.
• Confident stakeholder management and collaboration across cross-functional teams.

Desirable

• Passion for motorcycles and riding culture.
• Experience supporting product launches or media ride events.
• Understanding of influencer and digital PR campaigns.
• Experience working with premium or luxury brands.
• Additional European language skills.

Rewards Of Working For Norton

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:

• Competitive salary package that recognises your skills and experience
• 33 days of holiday (inc. Bank Hols) to relax and recharge
• Generous pension scheme that sets you up for the future, with access to personalised advice.
• Private Medical Insurance and a Cash Back Programme to keep you feeling your best
• Life insurance (4x salary) because we've got your back no matter what
• FREE fruit, got to have your five-a-day!
• WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme
• Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.
• Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!
• A diverse and international team that brings together different perspectives, backgrounds, and experiences.
• Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!
• Want to go green? You can enjoy free electric bicycle hire
• Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.
• We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.