Since its creation in 1962, at Havaianas we are passionate about bringing the vibrant and carefree spirit of Brazil to people all around the world through our iconic flip-flops. As a global brand with a strong presence worldwide, we are dedicated to spreading joy, comfort, and style with every step & committed to strengthening our presence in North America & Canda and connecting with a diverse and aspirational audience.

Purpose of the Role:

Havaianas is building its North America DTC team in New York City, and the Ecommerce Coordinator is a foundational hire to support and grow these operations.

Unlike a traditional ecommerce coordinator, this role operates within a distributor model — meaning fulfillment and customer service accountability sits with our distribution and fulfillment partners, while brand experience, platform ownership, CRM, and consumer lifecycle strategy, including loyalty, remain firmly in-house. You will be the connective tissue between Havaianas, our distributor and their ecommerce fulfillment partner, and our internal brand, planning and tech teams.

Key Duties and Responsibilities:

Ecommerce Platform & Site Operations

• Own day-to-day execution of campaigns for the Havaianas ecommerce platform, serving as a key point of contact for the distributor, ecommerce fulfillment partner, internal product team, and dev team
• Coordinate site merchandising — product sequencing, seasonal storytelling, promotional cadence — ensuring brand marketing narratives are accurately and compellingly reflected online
• Partner with the DTC Director and brand marketing team to translate campaign briefs into site executions
• Execute SEO and GSO (Generative Search Optimization) updates through two workstreams:
• Technical SEO: partner with the dev team on site architecture, metadata, structured data, and crawlability
• Content SEO: execute on-site content optimization to drive organic traffic growth

CRM, Loyalty & Consumer Lifecycle

• Manage the CRM platform end-to-end, including campaign execution, audience segmentation, lifecycle flow design, and performance reporting
• Execute loyalty program strategy and day-to-day operations, ensuring program mechanics support acquisition, retention, and brand affinity goals
• Partner with the DTC Director to maintain the CX strategy, partnering with the fulfillment operator on post-purchase communications and service standards

Analytics & Reporting

• Execute and escalate all DTC reporting, including site performance, CRM metrics, SEO/organic traffic trends and any other reporting requested
• Surface actionable insights to the DTC Director
• Monitor channel health and flag risks or opportunities proactively

Creative Coordination & Brand Stewardship

• Manage the creative brief process and serve as the primary point of contact with the creative team, owning deliverables, timelines, and feedback cycles end-to-end
• Provide a thorough first round of creative review before work is presented to the DTC Director or cross-functional teams — this role is expected to catch issues, flag inconsistencies with brand standards, and deliver consolidated, actionable feedback to the agency
• Present finalized creative to relevant cross-functional stakeholders (primarily brand marketing), collect feedback, and provide clear summaries back to the creative team
• Proactively gather creative inspiration — trends, competitor references, cultural moments — and share with the creative team to inform campaign concepts and ensure work stays fresh and brand-right

Requirements:

• 2-4 years of experience in ecommerce or digital operations — experience in a distributor or partner-led model is a strong plus
• Hands-on experience managing Shopify (products and theme) is required.
• General ecommerce technical knowledge is required, as this role will be managing web development tickets. Hands on experience managing a dev roadmap is a plus
• Experience in CRM management (campaign execution, segmentation, lifecycle flows) is required; Klaviyo and Attentive experience is a plus. Experience with loyalty programs is a plus
• Familiarity with SEO and GSO (Generative Search Optimization) concepts is a plus
• Strong cross-functional collaborator — comfortable working with brand, tech, ops, and commercial teams simultaneously
• Detail-oriented operator who can also zoom out to see the brand and business picture
• Clear, direct communicator — equally comfortable presenting to senior stakeholders and exchanging day-to-day ops updates with external partners
• Comfortable in ambiguity; this is a newly formed function and you'll help shape how it works
• Ownership mindset — you don't wait to be told what's broken
• A genuine eye for brand — you understand look, feel, and voice, and you notice when something is off; you bring inspiration to the table, not just execution

Preferred Qualifications:

• Experience in footwear, apparel, or lifestyle/consumer brand ecommerce
• Familiarity with 3PL or fulfillment partner management
• Exposure to branded retail environments or pop-up/partner store operations

Please note that this is a hybrid position. It is expected to this person to be 3 days/week at the office in NYC.