Responsibilities

• Plan, set up, and manage digital advertising campaigns (Meta Ads, Google Ads, TikTok Ads, etc.).
• Monitor campaign performance and optimize based on KPIs such as ROAS, CTR, and Conversion Rate.
• Generate performance reports and provide actionable insights and recommendations.
• Collaborate with content and design teams to align creatives with campaign strategy.
• Conduct research on digital marketing trends, competitors, and target audiences.
• Support retargeting, email marketing, and other online promotional campaigns.

Requirements

• Bachelor’s degree in Marketing, Communication, or a related field.
• 1 year of experience in Digital Marketing / Digital Advertising.
• Familiar with SEO, Meta Ads Manager, Google Ads, and Tiktok Ads.
• Strong analytical skills and data-driven mindset.
• Basic understanding of digital marketing funnel and e-commerce.
• Detail-oriented, creative, and able to work under tight deadlines.
• have a portfolio showcasing previous digital marketing or ad campaign work (can include screenshots, reports, or project summaries).

Nice to Have

• Experience managing ad budgets above IDR 10 million/month.
• Knowledge of Shopify, Meta Business Suite, Looker Studio, or GA4.
• Basic understanding of SEO, email marketing, or marketing automation.