BabyGold | Los Angeles, CA (In-Person) | Full-Time

Pay Range: $70,000–$90,000/year, DOE

About BabyGold

BabyGold is a woman-founded fine jewelry brand built on a simple idea: heirloom-quality pieces, made to order, in real gold and natural diamonds. Our jewelry is designed and manufactured in-house at our Los Angeles studio by a team of 100+ skilled artisans — no mass production, no middlemen. We're growing fast and looking for a Digital Marketing Manager to help scale our brand across every digital channel.

About the Role

We're looking for a full-funnel Digital Marketing Manager to own and grow our digital presence — from top-of-funnel awareness to bottom-of-funnel conversion. You'll manage paid media, email/CRM, SEO, and social strategy, working cross-functionally with our creative, e-commerce, and customer service teams. This is a hands-on role for someone who can both strategize and execute.

What You'll Do

• Plan, launch, and optimize paid campaigns across Meta, Google, and emerging platforms
• Own email/CRM marketing strategy — segmentation, flows, campaigns, and revenue reporting
• Drive organic growth through SEO strategy, on-site optimization, and content planning
• Manage and grow BabyGold's social media presence in partnership with our social/UGC team
• Analyze performance across channels and turn data into actionable recommendations
• Manage marketing budget allocation and report on ROI/ROAS across channels
• Partner with creative and product teams to align campaigns with new launches
• Stay ahead of digital marketing trends, platform changes, and industry best practices

What You Bring

• 3–5 years of experience in digital marketing, ideally in e-commerce, DTC, or retail
• Proven experience managing paid media budgets with measurable ROI
• Hands-on experience with email/CRM platforms (Klaviyo experience a plus)
• Working knowledge of SEO fundamentals and analytics tools (GA4, etc.)
• Strong analytical skills — comfortable pulling and interpreting your own data
• Excellent written and verbal communication skills
• A collaborative, detail-oriented approach and comfort in a fast-paced, growing company
• Must be able to work in-person at our Los Angeles studio, Monday–Friday

Why BabyGold

• Be part of a fast-growing, Los Angeles based brand with in-house manufacturing
• Direct collaboration with founders and cross-functional teams
• Room to grow as the brand scales