Trina Turk is a California lifestyle brand inspired by bold color, optimistic design, and a love of travel. From women’s and men’s ready-to-wear to swim, accessories, and home, every collection is designed to bring a sense of escape to everyday life.

As we continue to expand our digital business and grow our global reach, we’re looking for an exceptional Digital Marketing Designer to help shape how customers experience our brands across every email and SMS touchpoint.

This highly collaborative role sits at the intersection of Creative, Merchandising, Digital, and Commerce. You’ll own our email and SMS business from strategy and planning through creative execution, testing, optimization, and performance, partnering closely with teams across the company to bring our collections and brand stories to life.

Position Summary

We are seeking a highly creative and detail-oriented Digital Marketing Designer to lead the design, production, and execution of our email marketing campaigns while supporting digital creative across ecommerce and marketing channels. This role is ideal for a designer who combines exceptional visual design skills with deep expertise in Klaviyo, understands customer lifecycle marketing, and thrives in a fast-paced contemporary fashion environment.

The Digital Designer will own the creative execution of our email marketing calendar—from concept through deployment—ensuring every campaign reflects our brand aesthetic while driving customer engagement, conversion, and revenue.

Beyond email, this role will create digital assets for our ecommerce site, and copy for both campaigns and product. The ideal candidate has a refined eye for fashion, understands luxury and contemporary branding, and is experienced in writing product and Marketing copy.

Responsibilities

Email Marketing (Primary Focus)

• Own the creative design, production and execution of all email and SMS marketing campaigns.
• Own the email and SMS marketing calendar, planning 30,60, and 90 days ahead while also capitalizing on emerging trends
• Design visually compelling, mobile-first email campaigns that align with seasonal marketing strategies and brand standards.
• Build, test, schedule, and deploy campaigns within Klaviyo.
• Create and maintain reusable email templates and design systems. Design lifecycle marketing emails including: Welcome Series, Abandoned Cart, Browse, Abandonment, Post-Purchase, Win-Back, VIP & Loyalty
• Ensure all campaigns render properly across devices and email clients.
• Design emails in Figma, ensuring communication reflects the premium standards of the Trina and Mr Turk brands.
• Partner with Ecommerce, Marketing, and our CEO to execute promotional calendars, launches, and product storytelling.
• Monitor email performance and continually optimize creative based on engagement, conversion, and A/B testing results.
• Lead a culture of of quality assurance for every campaign before deployment.
• Build a sophisticated segmentation strategy that delivers personalized customer experiences.
• Stay current on best-in-class CRM strategies, design trends, and emerging technologies.

Copy & Content

• Write and edit concise, compelling marketing copy for emails, headlines, SMS, and promotional messaging that balance storytelling with performance.
• Develop first drafts while ensuring all final content reflects the brand's voice and tone.
• Collaborate with merchandising and marketing teams to tell compelling product stories.

Collaboration

• Work closely with Marketing, Ecommerce, Merchandising, Creative, and Photography teams.
• Manage multiple projects while meeting tight deadlines and seasonal launch schedules.
• Stay current on digital design trends, email marketing best practices, and emerging AI tools.

Qualifications

Required

• Bachelor's degree in Graphic Design, Digital Design, Marketing, or a related field.
• Minimum 4 years of digital design experience within the fashion, beauty, or lifestyle industry.
• Expert-level proficiency in Klaviyo, including campaign creation, segmentation, flows, testing, and reporting.
• Advanced proficiency in Figma.
• Advanced Adobe Creative Cloud skills, including Photoshop, Illustrator, and InDesign.
• Strong understanding of responsive email design and email marketing best practices.
• Experience designing Shopify ecommerce environments.
• Excellent typography, layout, color, and visual storytelling skills.
• Strong organizational skills with exceptional attention to detail.
• Ability to manage multiple priorities in a deadline-driven environment.