Job Title: Social Digital Designer

Location: NYC Metro

Reporting to: Senior Designer

POSITION SUMMARY:

The Social Digital Designer is responsible for creating compelling, cohesive, and on-brand creative assets across the brand’s social media channels, with a primary focus on both organic and paid social. This role will develop social-first creative that strengthens brand storytelling, drives engagement, and supports business objectives across platforms including Instagram, TikTok, and emerging social channels.

The ideal candidate has a strong understanding of social media trends, platform-specific creative best practices, and digital storytelling, with the ability to translate brand campaigns and creative concepts into engaging social content. This role requires a strong design sensibility, attention to detail, and the ability to work efficiently in a fast-paced environment while maintaining a high level of creative quality and brand consistency.

CORE RESPONSIBILITIES:

• Collaborate cross-functionally with the design, social, marketing, and copy teams to translate creative briefs and campaign concepts into compelling, social-first visual assets.
• Develop creative for organic social channels, including Instagram, TikTok, and emerging platforms, with a focus on engaging and culturally relevant content.
• Create a high volume of paid social assets for platforms including Meta and TikTok, adapting creative to platform-specific formats and best practices.
• Concept and execute social-first creative across a variety of formats, including static imagery, carousels, short-form video, GIFs, and motion graphics.
• Translate larger brand campaigns into cohesive social storytelling, ensuring creative consistency while adapting content for the unique needs of each platform.
• Collaborate with cross-functional partners to develop and execute social content from concept through final delivery.
• Stay current on social media trends, emerging platforms, cultural moments, and evolving creative formats to bring fresh and innovative thinking to the brand’s social presence.
• Optimize, resize, version, and QA social assets to ensure accuracy, quality, and adherence to platform specifications.
• Use performance data and business analytics to inform creative decisions and identify opportunities to improve engagement and effectiveness.
• Contribute innovative ideas and creative solutions that strengthen and evolve the brand’s presence across social media.

DESIRED EDUCATION, EXPERIENCE & SKILLS:

• BFA in Graphic Design, Digital Media, Advertising, or equivalent experience.
• 3–5 years of experience in luxury, jewelry, fashion, ecommerce, or a related industry.
• Strong proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.
• Strong understanding of social media platforms, including Instagram, TikTok, Meta, and emerging platforms.
• Experience designing for both organic and paid social, with an understanding of platform-specific creative best practices.
• Strong understanding of social-first design, digital storytelling, and current social media trends.
• Experience with short-form video and/or motion graphics strongly preferred.
• Strong clean, modern aesthetic with an excellent eye for typography, composition, imagery, and detail.
• Ability to adapt creative across multiple formats and platforms while maintaining brand consistency.
• Understanding of UX/UI and digital design principles.
• Highly organized, detail-oriented, proactive, and able to manage multiple projects and deadlines in a fast-paced environment.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Flexible, eager to learn, and passionate about design, jewelry, fashion, social media, and emerging digital trends.