About Sky & Sol

Sky & Sol is a skincare/personal care brand with natural ingredient. We sell direct to consumer, we scale on paid social, and creative is our single biggest growth lever. Every winning concept moves the number.

The Role

You own the ideas that make someone stop scrolling and buy.

This is not a design role and not a copywriting role alone. You are the person who decides what we say, who we say it to, and why it converts — then briefs it, scripts it, ships it, reads the data, and does it again with more winning creatives.

What You'll Do

•     Build our concept pipeline — mine customer reviews, support tickets, competitor ads, ad libraries and social comments for the language real buyers use

•     Map our avatars: for each ideal customer profile, define the pain points, desires, objections and buying triggers, then build distinct angles for each

•     Write direct response ad copy and video scripts across levels of awareness — from problem-unaware cold traffic to most-aware retargeting

•     Write hooks that earn the first three seconds. You'll write a lot of them, and you'll know which ones are worth testing

•     Give visual and video direction — reference-led briefs for designers, editors and UGC creators, plus notes that actually improve a cut

•     Use AI to scale creative volume — ideation, variation, iteration and production, so we can test at a pace that compounds

•     Read performance and close the loop — hook rate, hold rate, CTR, CPA, ROAS — then turn what won into the next round of concepts

•     Maintain our winning ads library and creative testing roadmap

What We're Looking For

•     2+ years in creative strategy, direct response copywriting, or paid social creative

•     Hands-on D2C ecommerce experience — you've worked on brands that sell products online, not just B2B or brand awareness work

•     Fluent in direct response fundamentals: levels of awareness, market sophistication, offer construction, objection handling

•     Proven hooks, scripts and concepts that have performed on Meta. Bring examples

•     Strong visual and video instinct — you can tell a good edit from a bad one and articulate why

•     Genuinely good with AI creative tools, and able to scale output without letting quality slide

•     Comfortable in an ad account — you can look at the data and tell whether it's the creative, the offer, or the audience

•     Self-directed. Remote means you own your calendar and your output

Bonus Points

Beauty, skincare or supplements experience · TikTok creative · UGC creator sourcing and briefing · landing page and advertorial copy · Shopify

How We Work

Remote, from wherever you work best. Hours are flexible apart from fixed team meetings, which everyone shows up to. We move fast, we test constantly, and we make decisions from data rather than opinion.

Our values:

•     Excellence Over Perfection — move fast, learn fast, improve constantly

•     Open Communication — feedback is fuel for growth

•     Integrity Always — own your work and do the right thing

What You'll Get

•     Competitive salary, based on experience

•     Real ownership of the creative engine behind a growing D2C brand

•     Direct line to performance — you'll see exactly what your ideas do to the numbers

•     A team that ships, tests and iterates without layers of approval